Top 10 Best ECommerce Website Builders Of 2023

New businesses are sprouting each day but if you want to get on top of the game then building a website can help. And if you have no clue about where to start from, then read this guide on the top 10 best Ecommerce website builders till the end.

You can easily launch any type of online business with the help of an e-commerce website builder.

In fact, acccording to Builtwith, It is anticipated that ecommerce will make up 22% of global retail sales in 2023.

As such E-commerce website builders can help you sell physical products that ship, numerous services, digital items like ebooks or music, or even online classes when you start your e-commerce business. 

So let us get started!

What Are ECommerce Website Builders?

They provide you with all of the tools you’ll need to promote your brand, accept payments, and run your online store.

E-commerce website builders are available in a variety of sizes and shapes. 

Some are very customizable and provide a diverse variety of selling options, while others are suited to particular selling needs. 


A few even allow you to combine different online revenue streams inside a single website, such as physical and digital product sales, content subscriptions, and courses.

Best of all, even the most powerful e-commerce website builders are highly user-friendly, including our top 10 picks below. 

Without any prior experience or technical knowledge, each allows you to easily start an online business. 

Let’s get started so you can select the best e-commerce website builder for your online store.

Read: Top 10 Best WordPress Managed Hosting Providers

Also Check 10 Best Website Builders

Best ECommerce Website Builders

Here are our 10 best options based on:

1. Wix — Best Overall


The best eCommerce website builder Of 2023 is Wix. The popular website builder supports both digital and physical products, and you can use videos and photographs to display your products. 

You can change the size and color and add weight information for your products and an SKU (a product code to enable automatically managing your inventory).

Wix has something for everyone, whether you’re just starting out or have been in business for a while. 

Wix, which currently caters to over half a million stores globally, is focused on scaling businesses of all kinds with cutting-edge online storefronts.

Wix’s eCommerce platform website builder includes essential features like customizable shop carts, customer reviews, and secure payment methods. 

You can also use the Wix dashboard to manage your inventory, fulfill orders, and ship orders, allowing you to trace everything from the moment of sale through the delivery of a product to your client’s front door.


  • Ecommerce: Starts at $16.17 per month
  • Unlimited: Starts at $12.45 per month
  • Combo: Starts at $9.25 per month
  • Connect Domain: Starts at $4.09 per month

Pros and Cons


  • Even non-technical users will find the UI intuitive.
  • Upgraded design templates
  • Website backup


  • Expensive pricing plan
  • When compared to rivals, mobile loading speed isn’t the fastest.
  • Limited template customization


2. BigCommerce — Best For Maximum Sales


BigCommerce is an excellent choice if you want to optimize your sales by using every available channel. 

It’s easy to integrate with Facebook, Instagram, Google Shopping, Amazon, and eBay. The drag-and-drop website builder is highly versatile while still being quite simple to use.

There are several options to select from, which advanced users will love. Customer management, bulk pricing, and other features are included. 

Most of the features are built within the platform, so you won’t need any third-party apps or plugins.

However, there is a drawback. 

BigCommerce’s extensive feature set might be intimidating to newcomers to the industry, who may be overwhelmed by the sheer number of options available. 

You might easily overspend on things you don’t need, which can be an issue if you’re working with a limited budget.


  • Standard: Starts at $29.95 per month
  • Plus: Starts at $79.95 per month
  • Pro: Starts at $299.95 per month
  • Enterprise: Custom

Pros and Cons


  • You have complete control over your customer’s database.
  • Complete control over product details
  • Extremely robust


  • The app is a bit clunky
  • Learning curve


3. Shopify — Best Modifiable


Shopify offers over 70 professional templates from which to build the perfect eCommerce website for your company. 

It gives users total control over the look and feel of their store, and no matter whatever plan you select, you’ll get 24/7 customer support and up to two Shopify experts devoted to helping you build your website. 

If you are a total beginner, such optimum customer support should be at the top of your priority list while looking for the best eCommerce website builder.

Shopify also has professional web design experts that can completely customize the look and feel of your online shop, and it can also serve as a full-featured Content Management System (CMS) in addition to an online store.


  • Basic: Starts at $29 per month
  • Shopify: Starts at $79 per month
  • Advanced: Starts at $299 per month

Pros and Cons


  • The platform is easy to use and understand.
  • There are many different themes to pick from.
  • 24/7 technical support
  • In-house app store


  • Limited customizations
  • There is no free version available.


4. Squarespace — Best For Creative Professionals


Squarespace is one of the most popular website builders, and it’s particularly popular among creatives. 

This is because it comes with award-winning site templates that can be customized to fit almost any business. 

These are not only well-designed and easy, but they also provide great eCommerce features for a fraction of the cost of regular subscription plans.

You can use its drag-and-drop builder to create almost any kind of eCommerce site, and you can sell products, services, and digital products. 

It features built-in SEO and blogging tools, an analytics dashboard that shows site performance in great detail, and many apps to select from. 

If you want to use an unsupported third-party application, you can even insert your own code, though there is no centralized marketplace for one-click app installs.


  • Personal: Starts at $8 per month
  • Commerce: Starts at $26 per month
  • Business: Starts at $18 per month

Pros and Cons


  • Ready to publish templates
  • Bundled deals
  • Easy to use dashboard
  • Excellent customer support


  • Expensive pricing plans
  • There aren’t any third-party addons available.


Reviews shared by Reddit users:

Squarespace: would you recommend it?
by u/darthedar in smallbusiness

5. Zyro — Best For Beginners


Zyro allows customers to build an eCommerce store, sell online, and make use of omnichannel marketing features all from one dashboard.

For $9.90 per month, Zyro’s eCommerce plan allows you to sell up to 100 products.

The eCommerce website builder doesn’t take a cut of anything you sell, so you’re completely self-sufficient.

Discount coupons, gift cards, and order monitoring are just a few of the eCommerce options available on the platform. 

Zyro also offers a variety of payment options and the ability to connect with an existing domain.


  • Basic: Starts at $1.99 per month
  • Unleashed: Starts at $3.49 per month

Pros and Cons


  • With Cloudflare, you can improve the speed of your website.
  • Responsive design
  • AI content creator


  • The UI can be buggy
  • Customization options are limited.


6. Weebly — Best Drag-and-Drop


Weebly is a decent hosting service and website builder that offers a forever-free plan. 

This plan allows you to create a simple eCommerce website at no cost. Users who want more functionality can upgrade as needed.

The drag-and-drop builder requires no coding experience, is simple to use, and is quite functional, and the subscription plans are also very affordable. 

Overall, Weebly is a great option for business owners who want to grow their online presence with an eCommerce store. 

There are additional tools for email marketing, analytics, SEO, and features for shipping and inventory management.


  • Free plan: Free
  • Starter: Starts at $8 per month
  • Pro: Starts at $12 per month
  • Business: Starts at $25 per month

Pros and Cons


  • Improves the speed of your website
  • Simple editor
  • Design flexibility
  • App centered


  • Pay extra for technical support
  • Blogging tools have limitations.

7. Volusion — Best For Small Businesses


Volusion, founded in 1999, was one of the first companies to provide an eCommerce website builder. 

It has sold services worth $28 billion and hosted over 30,000 internet stores as of 2021.

Volusion, like BigCommerce, is jam-packed with features and is geared for expert users with prior experience running an eCommerce store. 

Its systems aren’t intuitive, but it does feature a comprehensive knowledge base with several tools for getting started.

Volusion has a limited number of free templates, and the commercial templates are prohibitively expensive. 

Abandoned cart recovery, product classification, and customer data transfer are just a few of the features worth highlighting.


  • Mini: Starts at $15 per month
  • Plus: Starts at $35 per month
  • Pro: Starts at $75 per month
  • Premium: Starts at $135 per month

Pros and Cons


  • Interface that is simple to use
  • Enhanced salesforce
  • Great for generating reports


  • Lack of integrations
  • Customizability is limited.


8. 3DCart — Best For Brick-and-Mortars


3dcart is a simple shopping cart for online merchants. 

Its features aren’t as broad as Shopify or Wix, but it’s a go-to builder for shop owners looking to be online quickly thanks to low pricing, decent sales reporting, and mobile-responsive themes.

While 3dcart provides several useful eCommerce features, you don’t have a lot of creative control over your store. 

The builder might be difficult to use, and the templates are sparse.


  • Basic: Starts at $29 per month
  • Plus: Starts at $79 per month
  • Pro: Starts at $229 per month
  • Enterprise: Starts at $799 per month

Pros and Cons


  • Good Seo optimization
  • Robust shopping cart capabilities
  • Starting an online store is simple


  • Design flexibility is limited.
  • For advanced functionality, a developer is required.

9. WooCommerce — Best Open-Source


WooCommerce is a WordPress-based open source e-commerce platform. It’s not a standalone website builder; instead, it’s a WordPress eCommerce plugin for adding eCommerce functionality to a website. 

If you use this eCommerce website builder, you’ll almost certainly need to hire a developer.

WooCommerce allows you to handle website features like inventory and tax administration, secure payments, and shipping connections with ease. 

WooCommerce’s features, like those of WordPress, can be enhanced by hundreds of WordPress plugins and themes, as well as extensions created specifically for WooCommerce.

It’s known for its vast developer pool, which you can use to quickly make complicated modifications to your WooCommerce store.



Pros and Cons


  • WordPress integration that works seamlessly
  • Setup is a breeze.
  • There are no transaction costs.
  • One-click upsells after a purchase.


  • It’s a little clunky at times.
  • To use this Platform, you’ll need some technical knowledge.

10. Square Online — Best No-Frills

Square Online
Square Online

Square Online is an e-commerce website builder that is incredibly user-friendly.

Its connection with Square is a great way for Square users to branch out into online commerce. 

It’s also one of the best free e-commerce website builders for small businesses since it has a free subscription plan.

Go to your Square dashboard if you want to start a free Square Online store. 

From there, you can quickly set up your store, fill it with your existing products, and use Square to handle all of your sales – in person, in-store, and online.


  • Free plan: Free
  • Professional: Starts at $12 per month
  • Performance: Starts at $26 per month
  • Premium: Starts at $72 per month

Pros and Cons


  • Reasonable pricing plan
  • Built-in marketing capabilities
  • Easy-to-use dashboard


  • Limitations on Square payments to avoid extra fees
  • Customization options are limited.


SITEBest ForPriceBest FeatureRating
WixBest OverallStarts at $4.09 per monthCustomizable shop carts4.4/5
BigCommerceMaximum SalesStarts at $29.95 per monthCustomer management1.7/5
ShopifyModifiableStarts at $29 per month24/7 technical support4.7/5
SquarespaceCreative ProfessionalsStarts at $8 per monthReady to publish templates1.5/5
ZyroBeginnersStarts at $1.99 per monthAI content creator4.4/5


In this article, we have explored ten of the best eCommerce website builders for various needs. 

Whether you’re looking to start an online store or want to sell more products in your brick-and-mortar business, there is sure to be something on our list that will work well with your goals and budget. 

We hope you found the information useful as you search for a platform that can help grow your sales! 


Are free eCommerce website builders reliable?

Definitely! In our article, we looked at a mix of free and paid eCommerce website builders. 

Obviously, the most powerful platforms are nearly always going to cost you some cash upfront. 

But there are plenty of free eCommerce website builder options out there for novices and small businesses who want to get started with minimum investment or trial a certain platform before choosing to invest in it. 

What are some things to consider when selecting an eCommerce website builder?

The features you need will depend on your store requirements and future growth, the type of industry you’re in, and whether you plan to add other functionality, such as a blog or other content, to your site.

Whatever you do, make sure you choose a trusted eCommerce website builder with both the features and flexibility you need. 7

How many eCommerce website builders are there?

There is a large selection of eCommerce software available on the market today, including some open-source options like Magento or OpenCart. 

There are also strong paid solutions with large budgets behind them, such as Demandware and Volusion.

NPC Overall Rating


The National Planning Cycles is committed to producing high-quality content that follows industry standards. We do this by using primary sources, such as white papers and government data alongside original reporting from reputable publishers that were appropriate for the accuracy of information while still being unbiased. We have an editorial policy that includes verifiable facts with due credit given where applicable.


Leave a Comment