As a professional bookkeeper, you might already know how difficult it is to stand out in this competitive field and find new clients.
Word of mouth is a great tool to get new accounting leads, but you also need an effective lead generation network to generate qualified leads and scale your business.
In this article, we will cover everything you need to know about lead generation for accounting. Read on to find your answers.
Why Is Lead Generation Important For Bookkeeping Agency?
Lead generation is s a marketing strategy bookkeepers use to attract, convert, and keep new prospects.
The Lead generation helps accounting agencies find their target audience and optimize their website to attract and convert more qualified leads.
Lead generation is essential for bookkeeping firms to establish a brand identity and maintain a steady flow of leads to sustain the business.
Without a lead generation strategy, it Is almost impossible to maximize growth and revenue.
Types Of Leads Generation For Bookkeeping Business
The Google Ads is a pay-per-lead advertising platform that serves as a lifesaver for businesses that want to drive more leads instantly and make themselves stand out from the competitors.
Simply put, Google Ads gives you immediate visibility on the SERPS, improving your chances of getting more leads.
Google Organic SEO
If you need a reliable and continuous source of traffic, organic SEO is a solid option to invest in.
The leads acquired through organic SEO are considered the most valuable in the accounting market.
Unlike Google Ads, where you have to pay for each lead, organic SEO is an unpaid method to bring more valuable prospects to your website,
Google My Business
So Google My Business (GMB) is a free business listing, crucial to make your bookkeeping business visible across the Google services and attract truckloads of potential leads to your website.
GMB helps improve your local SEO and provides insights into how people find you and do after clicking on your profile.
Google Local Service Ads
Google Local Service Ads (LSAs) is an essential tool for generating more leads and revenue from your local area.
LSA’s show up at the very top of the search results to help locals looking for the bookkeeping service in your area.
Benefits Of Google Ads For Accounting Leads Generation
Build Brand Awareness
Google Ads is an excellent tool to build brand awareness by getting your brand in front of your target market.
By creating engaging ads that help people become aware of your brand and the services you offer, you can start to be a bug in the ear and build brand awareness quickly.
Provides Quick Visibility
Google Ads is quick to generate results and makes your website rank on the first page of search results regardless of how much experience you have in bookkeeping.
If you want to see results within a few days, Google Ads is the best fix to your marketing problem.
Filter For More Targeted Results
Another unique feature of Google Ads is that it allows you to pinpoint and target your potential customers for more targeted results.
You can use demographics, location, online activity, and so much more to narrow your target audience and get more leads.
Measure Your Success
Google Ads, when combined with Google Analytics or any other third-party tool, allows you to track and measure the success of your lead generation strategies, calculate your ROI, and make any necessary adjustments to attain better results.
Cost-Effective and Flexible
Google ads are one of the most cost-effective ad platforms, great for businesses of all shapes and varying budgets.
Advertisers can set their daily budget, bid size, and maximum budget that works for them depending on their industry, current trends, customer life cycle, and their goals.
Our Recommendation For Bookkeeping Leads Generation
Whether you are just starting your bookkeeping business or just looking to fine-tune your target audience, TOTO Dream Marketing can help gain access to the potential leads actively seeking your services and turn them into customers.
Why Choose Toto Dream Marketing?
We are a tech-enabled digital marketing agency that provides custom lead generation strategies for our clients.
Our team of digital marketers is highly skilled at finding the right leads and sending them to you in real-time.
All the leads we provide are 100% exclusive, and phone verified to ensure quality.
- Custom Landing Page
We’ll create a powerful landing page to capture a customer’s info and lead them deeper into your service leads.
- SEO Management
We’ll optimize your website content to capture your audience’s attention and convert them into leads.
- Content Writing
Our team of professional writers will consistently create fresh and engaging content to attract new bookkeeping leads.
- Focused on ROI
We make sure that all our marketing campaigns run smoothly and give the highest Return on Investment (ROI).
- Dedicated Account Manager
We’ll assign you a dedicated account manager to handle your account and communicate your needs to us.
- Transparent Reporting
We are clear and honest with our clients and let them know how their lead generation campaign is performing.
- Only Pay for Results
You are only billed for the qualified bookkeeping leads.
How Many Bookkeeping Leads Should I Expect Each Week?
Unfortunately, it is impossible to predict the exact amount of leads you will get each week. The demand for bookkeeping varies depending on your location.
How Do We Acquire Bookkeeping Leads?
We use advanced SEO techniques and algorithms to target customers searching for quotes for bookkeeping services online. We display our ad with a link to our quote form and ask them to fill it out to get their details. Then we forward their details to the local bookkeeping service providers, who can provide a quote.
Will Every Exclusive Bookkeeping Lead Turn into a Job?
Exclusive leads usually have a higher conversion rate, but that doesn’t mean you will always make a sale. According to statistics, nearly 7 out of 10 leads turn into viable jobs.
What Kind of Leads will I get from TOTO Dream Marketing Agency?
We provide custom lead generation, so you only get the targeted bookkeeping leads you to want. We can even set up specific business hours, so you only receive the leads when you want.