Looking for Drywall Leads? Keep reading!
Lead generation and digital marketing are far-flung concepts for a construction company. However, lead generation is the engine that drives new business.
Due to this high demand, you need an exclusive source of leads to gain an advantage over your competitors, and this is where lead generation comes into play.
It is easier than ever to reach out to more clients and generate new sales leads with a lead generation strategy.
In this guide, we’ll see everything you need to know about generating leads for your drywall business and share some strategies to generate high-quality drywall leads.
Why Is Lead Generation Important For Drywall Companies?
Before getting into the importance of lead generation, let’s define what a lead is. A lead is a prospective customer who has shown interest in buying your service.
Around 97% of the customers look for information about drywall services online more than anywhere else.
Therefore, having a lead generation strategy is crucial for drywall contractors to maintain a steady flow of leads.
There are many ways to generate drywall leads, including advertising, direct mailings, and other marketing efforts, but hiring a lead generation agency is the best way to shift your focus on your core business and grow beyond it.
15 Ways to Get More Drywall Leads
If you own a business, especially a local business, you are probably aware of how hard it is to generate leads for any kind of business, and it gets harder for local businesses.
You need to assess your location perfectly, know what works and what doesn’t, and act accordingly.
We listed and explained 15 different ways to generate leads for drywall business owners. These ways are working for drywall business owners, and you can use them for yourself, too.
1. Focus on High Conversion On Your Website
It is important to understand that in this digital age, your website is your business’s identity.
You need to shape your website in a way that will turn visitors into customers.
You can do this via having a professionally designed, attractive, interactive, informational, and clear-to-read conversion-based website.
Focus on providing value and being clear on your website, which will make visitors use your services since they understand your business.
2. Spend Time and Effort on Content Marketing
Content marketing is not a paid marketing campaign; it is a way of using your content to get on top.
This type of marketing includes publishing visual content on your websites and social media accounts.
These contents must provide value in one way or another to the viewers or readers.
You shouldn’t be spammy with your content marketing and focus purely on being valuable to convert readers or viewers into leads.
3. Use Your Customer’s and Visitor’s Emails for Email Marketing
You can either buy an already ready email list or generate your own list by asking your visitors, customers, and leads to provide you with their email.
The latter works better, but it is harder to do. Because you collect emails from people who are or were interested in your business, it is highly likely for you to generate leads through them.
Once you have a set of emails, create a newsletter that you send out occasionally to these people on the list.
4. Design and Print Physical Ads.
When you are a local business, whatever you do, your focus is always on your city or state.
That is why printing out flyers and handing them out, renting out billboards, and putting your business up there, sticking small ads on banks, roads, and other places might generate some leads.
However, your design must be short and informative for people to understand easily and should include your contact information.
5. Make All of Your Content Suitable for SEO
SEO is an extremely important asset if you want to generate organic traffic and leads to your business.
Making your website SEO compatible allows people to find your business easily when they search for a drywall business.
With local businesses, you also need to do local SEO. Local SEO focuses on using keywords that will put your business on top where people search for a drywall business in a specific location. Focus on putting your location and niche-specific keywords on your website.
6. Provide Value with Informative Blog Posts
Your website shouldn’t just contain information about your business and how you work.
It should also inform people about the drywall business in general with creative and engaging blog posts.
Blog posts are also a good way to create a functioning SEO for your website. With blog posts, instead of just advertising services, you inform your potential customers.
This shows people that you know what you are doing and you are an expert. You can generate leads by adding a good and simple call-to-action at the end of each blog post.
7. Use Automation For Your Booking System
Automating your booking system will not only save you time but also money.
With an automated booking system where people can make a booking for your business online, you don’t have to wait for someone to reply to confirm.
By making everything faster and more efficient, you generate more customers and plan your appointments more efficiently.
This allows you to not cancel your appointments with clients because of conflict. It is also easier for the client since they don’t need to talk to someone to confirm an appointment.
8. Invest in Social Media Marketing Campaigns
Social media is a powerful tool, and billions of people use it every day. You can reach many people if you use social media marketing and set up a good campaign with good visuals.
The important thing with social media marketing is to set your campaign right. You need to choose the location, target people, and a great landing page with a good call-to-action.
It must be really short and only focus on getting you leads and no other unimportant stuff regarding your business.
9. Set up And SEO Optimize Your Google My Business Profile
Google provides many different tools for local businesses to thrive, and Google My Business is the leading one. Create your business account on Google My Business.
You must provide every bit of information about your business. This includes your location, contact information, opening hours, your availability, the booking system, and anything else you think is important.
Always keep your Google My Business information up to date. You can also make your business profile SEO-friendly so that it is easier to find when someone searches for a drywall business in your location.
10. Use Your Logo on Merchandise and Cars
Brand recognition plays an important role in getting leads with local businesses. Part of creating good brand recognition is about showing your logo and name everywhere possible.
Put your logo and name on merchandise like t-shirts, hats, and other stuff and stick it on your company car.
You can also make deals with people to use their items, cars, or businesses to promote your logo and name.
This way, many people will see your business unconsciously and come asking for you when they need a drywall business to work with.
11. Actively Follow Your Online Reviews
Google being the first, there are many reputable and popular review websites online. You first must register to these websites and then track your reviews there.
Make sure that every review is true and that there is no misinformation about your business.
Try and fix the bad reviews by talking to your customers and offering post-sale help, and making sure they change their reviews.
Your reviews are what people will see first when they start searching for your business online.
12. Showcase Your Referrals On Your Website
Using your referrals from old and existing customers is probably one of the best ways to generate leads for your business.
You can either pu these referrals on your website or take a picture of your work with them to put on your social media.
In addition to showcasing your referrals, you can set up a referral program. Once an existing customer refers someone, they get something in return like an offer or a discount.
13. Make Sponsorship Deals with Local Businesses
Get in touch with local businesses from different niches and make sponsorships with them. Put your name and logo somewhere around their business and showcase it.
You can also make them refer you in case their customers need a drywall business. This could work great with businesses that are dealing with real estate.
Their customer will be likely to need a drywall business in the future. You can also do the same and refer your clients to the partners you sponsor with.
14. Partner And Create a Relationship with Similar Businesses
There are most probably other businesses in your neighborhood doing the same job as you. Instead of seeing them as competitors, partner with them.
If they have an extra job at hand they can’t attend to; they can refer that extra job to you where you will get leads without doing anything.
This is a great way as those businesses will have the exact customer base you need for leads.
15. Use Different Channels for Digital Marketing For Drywall Leads
Digital marketing is about using any digital means to promote your business. This includes writing content on your blog, sharing posts on social media, or any other thing.
The main point here is to use your digital estate to promote your business. You could also do this by spending some budget on it with marketing campaigns.
Overall, you need to be active and always be on top to show customers your business and what you do.
Benefits Of Google Ads For Drywall Leads Generation
Look at these benefits of using Google AdWords for generating leads for a drywall company:
Provide Quick Results
Google Ads helps businesses achieve instant visibility on search engine results and achieve their goals faster than any other medium.
With Google Ads, your website ranks higher in the search results regardless of how much experience you have in the field and improves your chance of getting more drywall leads.
Increase Brand Awareness For Drywall Leads
Building brand awareness is the firsts step to making any business successful, and Google Ads also helps you in this department.
Google Ads allows drywall contractors to advertise their services to people through organic search results and increase brand awareness through Google Display Network.
Email Marketing to Reach More Prospects
Google Ads comes with an email marketing feature that enables businesses to reach more prospects through their Gmail inbox.
Gmail ads mostly show up on the promotion tab and sometimes on the social tab and help you target a high number of potential customers.
Remarketing with Best Deals
Google Ads are the best way to remarket to your website visitors and show them the best deals you have based on the page they visited on your website.
You can even show a remarketing ad with an added offer such as cashback or free shipping to influence them to make a purchase.
Target Right Prospects at the Right time
With Google Ads, you can decide the time and day to run your ads to drive more traffic to your website.
Depending on your industry, niche, services, and past data, you can identify the time and day when your targeted customers are more likely to look for your services, such as after working hours or on weekends.
Beat your competitors
Google Ads also allows you to identify your competitors through auction insights reports and set up a bidding strategy to beat them in search results.
You can find your competitors’ keywords and use more niche-specific keywords to rank higher in search results.
Read: 6 Best PPC Agencies
Why Choose Us?
At TOTO Dream Marketing, we understand the drywall contractor industry inside and out.
Our team has earned hundreds of clients in the past and is ready to help you do the same.
We garner exclusive drywall leads and bring them to you in real-time to increase your chances of winning the job.
- Custom Landing Page
We build a conversion-focused landing page to drive more traffic to your website.
- SEO Management
We bring you more customers by strategically planning and executing Search Engine Optimization to attract high-quality drywall leads.
- Content Writing For Drywall Leads
We’ll provide engaging content relevant to your target audience to build authority and trust to increase your organic search traffic.
- Focused on ROI
We provide high-quality leads with a high conversion rate and return on investment (ROI).
- Dedicated Account Managers
You’ll be assigned a dedicated account manager to manage your account and help you with your marketing needs.
- Transparent Reporting
Our transparent reporting lets you see how your lead generation campaign is going and how it relates to your goal.
- Only Pay for Results
We operate on a pay-per-lead model, and you only pay on getting a qualified lead.
Is Drywall a difficult job?
Yes, Drywall is a difficult job to do because it requires you to hang heavy and large sheets which requires a lot of strength and manual labor.
Is Drywall business in demand?
According to the Bureau of Labor Statistics, the employment rate in the Drywall business is predicted to grow by 1% by the year 2026. Although this might seem small, but skilled labor is in demand.
What is the easiest way to generate more Drywall leads?
The easiest ways of generating more Drywall leads are:
- Start your own website
- List yourself on Google My Business
- Focus on marketing tactics
In which cities do Drywall Finishers make the most amount of money?
Drywall Finishers are paid lavishly in California, Delaware, Hawaii, West Virginia, and Illinois.
How much do Drywall Finishers ideally charge?
They charge $1.00-$1.65 per square foot, excluding labor charges.
Shefali Jain is a Content Editor & Writer at National Planning Cycles.
After completing her graduation in hospitality, Shefali decided to follow her passion and started writing. Shefali has been writing for two years now and contributes to our website as a skilled editor and content writer with strong research skills. Writing product and service reviews, biographies, and book reviews are some of her key areas, among many others in which she specializes.