15 Proven Tactics to Generation Excavation Leads Of 2023

Looking for excavation business leads? Keep reading! If you run an excavation company, you know how important it is to get new customers to keep your business afloat and your crews and machines in working order. 

With the vast majority of people turning to search engines to find the services they need, every excavation company depends on leads to survive.

In this article, we’ll discuss the significance of leads in growing your excavation business and share some best ways to get high-quality excavation leads consistently. Let’s dive right in!


Why Is Lead Generation Important For Excavation Business? 

Lead generation is an online advertising campaign dedicated to generating high-quality, relevant leads for a business.

It’s critical for an excavation business to generate leads to succeed.

Without effective lead generation, your company will be unsure as to what type of customers it should be targeting.

Lead generation allows excavation contractors to target their desired customers and collect important information about their needs and preferences to tailor the value of your services to turn them into customers. 

Read: Exclusive Leads For Home Remodel Near You

Read: Exclusive House Cleaning Leads Near You

15 ways Of Leads Generation For Excavation Company

For every business, the core of being successful is the ability to generate leads. This becomes even more important with local businesses as it is harder to generate leads with them.

You need to be able to implement different ways to generate leads for your local businesses. Here are 15 different ways to generate leads for your excavation business.

These ways work great for excavation business owners, and you should implement the majority of them if you want more leads.

1. Make Your Content and Website Local SEO Focused

Just like with any other business, having your SEO both on your website and in other parts where you represent your business is important.

However, there is another side to SEO where you focus on local keywords and a smaller target group.

This SEO technique is called local SEO. You must implement various keywords with a focus on your neighborhood, such as “excavation business near me.” You can also do other keywords to include your city.

2. Invest in PPC and SEM Paid Marketing Campaigns

If you want to generate leads, you need to be ready to spend some money on marketing. Two of the most efficient marketing styles are PPC and SEM marketing.

PPC marketing is rather a budget-friendly marketing approach, and you can do it together with SEM marketing.

You only pay per click with PPC marketing, and most platforms have a PPC marketing campaign style. With SEM marketing, you aim to be on top of the search results in selected keywords. Depending on your wants, you either pay for each day or per click.

3. Use Social Media Actively

There are billions of people using different social media platforms every day, and millions of contents are produced each day.

Being part of this massive pool and showing your brand and your work is important.

Create social media accounts on different social media platforms, set up your profile, include your information, and always keep it up to date.

Once you set everything up on your social media, constantly post and interact with people and their posts. This creates brand recognition, and people know your name.

4. Send Out Occasional Emails

Collect potential customers or already existing customers’ emails on your website or social media accounts.

This is rather hard to do since not many people would want to give their emails because they think you might spam them. However, you need to try or purchase an email list. 

Purchasing an email list might seem faster, but it doesn’t work efficiently for local businesses because you have a very small client base.

Once you have enough emails, start sending out newsletters frequently with tips and tricks.

Do not be spammy and pushy, and try to inform people. Just add a small call-to-action at the end of emails.

5. Ensure Your Website is Conversion Focused

Your website should generate leads for you; visitors must come to your website and leave as customers.

This means you need to have a high-converting website. You must focus on specific parts of your website to achieve this.

The most important thing is for your website to be responsive. It also must be fast, efficient to use, and very simple.

You need to get your company message out there without no too many complications and add a small call-to-action at the end of each content.

This way, visitors could find what they want easily and will become a lead for you.

6. Partner With Businesses in the Same Sector

Even if you are in a small neighborhood, there will still be businesses in the same sector as you.

You must not see them as competitors but rather as partners. Create a working relationship with those businesses.

If they have extra work at hand that they can’t attend to, they might refer you to their leads, and they will become your leads.

However, you must do the same, as well. This way, you will both benefit from the partnership.

7. Fresh and Unique Content for Content Marketing

Content marketing is not a paid marketing style like others. Content marketing focuses on getting your customers informed and perhaps entertaining them with either written or spoken content.

This could be a blog, social media posts, short or long videos, or anything else that will make the visitors informed.

Once they can see that you are trying to help and you know what you are doing, they will know that they can come to your business for help should they need it.

Your content must focus on giving information to the customer and must be valuable.

Read: 15 Foolproof Ways To Generate More Electrician Leads

8. Network in Local Events

Whatever even that might be, being present there, talking to people, and networking with everyone is important.

This gets even more important if the local even is related to excavation. You could be a speaker there or even sponsor the event for attendees to see your business.

Just being present could go a long way and create brand recognition which will later turn into leads.

Participating in these types of events will highlight the fact that you know what you are doing and care about the people, not just earning money. 1

9. Start Telemarketing On Your Own or With a Company

We all know telemarketing and have gone through it back in the days before the internet.

Even though it is not as popular as it was before, if you have a list of potential customers at hand, you could use it to your advantage.

Alternatively, hiring a telemarketing company to do the job for you could generate good leads.

Since you are a local business that can reach out to people in your region via telemarketing, it still could be helpful if you do it right.

However, you shouldn’t be too pushy or ad-focused. Just a short and simple call is what you need.

10. Set up Retargeting Paid Ad Campaigns

If you are running digital marketing campaigns either on search engines or on social media, you have a list of people who clicked on your ad but didn’t take any action.

If you are not doing any marketing campaign, you should start doing it because you can’t do retargeting without first implementing a marketing campaign.

Using the existing marketing campaigns and information, you must retarget people who didn’t turn into leads.

These people are interested in your business, but you couldn’t convert them. Try with a better landing page and call-to-action.

11. SEO Optimized Google My Business Profile

Google has many different products for everyone, and they also have some products for local businesses.

The first and most important product is Google My Business. You need to create your account, write down your information, and put some pictures there.

Once you put everything there about your business, you need to always keep it up to date and manage it.

You will also get reviews here that you need to be careful about and not have a low rating.

Make your Google My Business SEO-friendly so that people looking for a business like yours can find you easier.

12. Inform People With Creative Blog Posts

A part of content marketing, as we mentioned, is to create blog posts. Blog posts are the bedrock of having a good SEO.

Frequently write quality, short, and informative blog posts. These posts must not be about your business, but about a specific problem customers might face.

If you provide value in your blog posts, you will attract organic traffic and get better leads since people interested in excavation click on your website.

Adding a small call-to-action at the end of the posts is a must-have, too.

13. Creative Videos for YouTube Channel

Since your line of business might require you to visually show how to solve problems, opening a YouTube account and doing short and interactive tutorials could generate good leads.

This will show people that you are good at your business, and they can see it in action. Maintain a good YouTube channel by filling in the information part and talking about your business.

14. Ask for Referrals From Happy Customers

When you finish a project with a satisfied customer, ask for their referral online or use them in your physical shop for people to see.

You could also do both, but the important thing is to be able to showcase this referral on your website and other parts of your business.

It is important that people see your old and happy customers. Showcase them and use these referrals to generate more leads.

15. Use and Participate in Facebook Groups

Facebook groups are one of the least used efficient methods to get leads. However, when you join Facebook groups, do not talk about your business and do advertising.

Be helpful to people, talk about how they can solve their problems, and interact with them.

This will create a bond between you and potential customers. They will come to you when they need work done, asking for help. 2

Benefits Of Google Ads For Excavation Leads Generation

Look at these benefits of using Google AdWords for generating leads for an excavation company:

Creating Brand Awareness

Most advertisers think that Google Ads is meant to increase leads and sales. However, what they don’t know is its brand-building potential.

Google Ads is an excellent way to make people familiar with your brand and increase your chances of getting new leads.

Budget Controls 

Google Ads allows you to bring any budget to the table, handing you complete control of your campaign and how you want to spend that money.

You can choose your daily budget or a campaign budget, target specific keywords to improve your rankings, and assign the number of bids to prevent going over your monthly budget.

Gives Immediate Visibility 

Google Ads gives you the quick visibility you want for specific keywords, even before your site gains the SEO rankings required to see the results from your organic efforts.

Google Ads can be used to test your audience’s response to particular keywords and see how well they convert. 

Target The Right Audience 

Google Ads lets you target the right prospects based on the demographics, geography, or the interest someone has shown by their browsing behavior online.

It helps you narrow your scope so that your ads only target a specific audience to get high-converting excavation leads. 

Explore More about your Visitors 

When combined with Google Analytics, Google Ads lets you know what people do after clicking on your ads. You can measure and check the performance of your ads.

You can explore how long a visitor stayed on the page, what pages they visited, the bounce rate of your landing page and details of new and returning visitors, and much more.


Google Ads uses cookies and retargeting software to capture user information and draw them back to perform specific actions.

Google Ads is an inexpensive way to capture the attention of your targeted users who are looking for exactly what you offer. 3

Read: Leads For Drywall Contractors – Qualified Leads Near You

Why Choose Us?

No company knows how to generate high-quality excavation leads the way we do.

Our team of highly experienced marketing experts knows how to find potential excavation leads for your business.

All our leads are exclusive and phone verified to ensure high quality. When you choose our agency, you’ll get access to the following:

  • Custom Landing Page

You’ll get an appealing landing page optimized to convert well. 

  • SEO Management

Build an SEO strategy for your website to help you reach your target audience and convert them into leads. 

  •  Content Writing

Our team of professional writers will provide high-quality content relevant to your audience’s needs to get more lead flow online. 

  • Focused on ROI

We ensure that you get a impressive Return on Investment (ROI) from our lead generation strategies.

  • Dedicated Account Manager

A dedicated account manager will work closely with you to make sure the leads you get have the potential to convert. 

  • Transparent Reporting

We’ll report everything with transparency so you can easily measure the effectiveness of our lead generation strategies. 

  • Only Pay for Results

We only charge you if you get a qualified excavation lead that converts. 


How to find Excavation Leads for free?

You can find free Excavation Leads by doing the following things:

  • Get your business listed in local directories
  • Work on email marketing
  • Get testimonials for clients

What is the average salary of a Excavation contractor?

The average salary of an Excavation contractor lies between $52,350 to $155,200.

Is Excavation business tough to start?

Like any business, the Excavation business comes with its challenges. For one thing, this business is very lucrative, but it requires you to put in a lot of hard work and physical labor. If you are not scared of that, then this business is perfect for you.

What is the growth rate of Excavation industry?

According to IBIS World, the Excavation industry has risen by 0.7% between 2017-2020.

NPC Overall Rating


The National Planning Cycles is committed to producing high-quality content that follows industry standards. We do this by using primary sources, such as white papers and government data alongside original reporting from reputable publishers that were appropriate for the accuracy of information while still being unbiased. We have an editorial policy that includes verifiable facts with due credit given where applicable.

  1. https://townsquareinteractive.com/blog/excavating-paving-leads/[]
  2. https://www.webfx.com/industries/heavy-equipment/excavators/lead-generation/[]
  3. https://ppcexpo.com/pricing[]

Leave a Comment