Want to learn how to generate more Fencing Leads? We got you!
Whenever somebody needs a fence repair or installation, they are most likely to go to Google and search for the fence company in their area.
Unless you are following an effective lead generation strategy, there are high chances you will lose the business instantly.
The key to maintaining a steady flow of fencing jobs, fencing contractors need to find ways to generate fencing leads and stay in front of potential clients.
In this guide, we’ll be sharing everything you need to know about generating leads for fencing and much more.
Why Is Lead Generation Important For Fence Installers?
Leads are an essential part of building and sustaining a successful fencing business.
When you start a fencing business, you need to target a distinctive group of people and convert them into customers.
Lead generation allows you to learn who your target market is, where your prospects are centrally-located, and the problems they are facing to attract the most valuable fencing leads and maximize your revenue.
Types Of Leads Generation For Fencing
When you own a business, if you want to stay afloat and be profitable, you need to have steady lead generation for your business in various ways.
Especially if you are a local business, finding and implementing these ways could be harder than other types of businesses.
That is why you need to find ways that work and implement them without too many mistakes.
Here are 15 different ways to generate fencing leads that are working for fencing business owners. Start with implementing these to get leads to your business.
1. Create and Actively Use Social Media Accounts
Billions of people use social media every day, and putting yourself out there is a great opportunity for leads.
Create your business’s social media accounts on various social media platforms. Make sure that you fill in all of your information, add good visuals, and always keep it up to date.
Once you set everything up, constantly post and interact with people from different pages and comment on other people’s posts. You need to be extremely active.
2. Design an Interactive and Simple Website
Another place that billions of people use each day is Google and other search engines. If you don’t have a website, you don’t have an identity as a business in this digital age.
Set up a website and make your website interactive, attractive, and engaging.
When a possible lead visits your website, they should be able to see everything clearly and not feel complicated when using it.
Clearly state everything on your website and make it easy for people to use.
3. Use Your Referrals and Showcase Them On Your Website
In whichever business you are in, having referrals from existing or old customers is important to your integrity as a business.
Make sure to get permission to use their name or the pictures of the project as a referral from your customers.
Showcase those referrals on your website and post them occasionally on your social media.
You can also create a referral program where the person referring you will get something in return like a discount or an offer to refer you to someone they know.
4. Create an Informative Email Newsletter
In this digital age, nearly everyone uses email, and they check their email pretty frequently.
Sending out occasional informative and interactive emails could generate leads and create good brand recognition.
However, your emails must not be promotional. Your aim should be to provide something to your subscribers. Anything about fencing, tips, tricks, or similar stuff could work.
Add a good call-to-action at the end of each email to lead these email subscribers to your business.
5. Invest in Local SEO for Your Content
SEO is the best way to generate organic traffic to any website and social media.
If you do the local SEO right, you will get more leads to your website and business than most of the other techniques.
Create blog posts and optimize your website to be SEO-oriented. However, you must do local SEO for the best success because you need to focus on a certain city and neighborhood.
Find keywords that there are many searches for, create good backlinks, and implement the keywords.
6. Make Use of Your Logo Everywhere
Your logo and your name are important. People need to know you and remember your logo and name unconsciously.
The best way to create this similarity in people’s brains is to put your logo and name in your merchandise and company car.
You can also rent out spaces in different places to implement your logo. This could be in fences of houses, billboards, walls, or any other place you think might fit, and you can rent.
The more you are present, the better it is for your brand recognition.
7. Design and Put Yard Signs Around the Neighborhood
Putting yard signs around your neighborhood could be a good lead generation for your business. However, you need to be careful doing this technique.
Do not litter everywhere with your signs and create a problem for the residents of the neighborhood.
Put a minimum amount of yard signs in most neighborhoods, and add your contact information, logo, and name.
Chances are, if people need fencing business, they will give a call. Put your yard signs in places where people might need fencing business.
8. Participate in Local Events for Networking
Chances are, there are many gatherings and events happening all around your town.
Learn about these events and participate in ones that you think are relative to your business.
You can be a normal visitor or participate in a contributing way and be a speaker or something else. They are places to show your expertise and inform people.
Do not try to be spammy and advertise with every chance you get. Just be present, talk to people, network, and share your expertise around.
Give them your card when applicable. Since they met you in person and you helped them in one way or another, they will likely call you if there is a need.
9. Use Telemarketing and Cold Call Leads
Telemarketing is one of the oldest ways to get leads for local businesses. Even though it might not work as it did in the past, you could still benefit from it.
The best way to use telemarketing is to use a telemarketing company. They will do all the outreaches for you and pick relevant people.
However, if you want to do it yourself, you should get a list of people from somewhere. You could buy numbers or try to collect numbers from your website like with email marketing.
The latter is harder to do, but it will be more efficient since your target market will be interested in your business. Call people up and talk about your business without being too pushy.
10. Set Up and Optimize Your Google My Business Profile
Google has a lot of different websites and applications for businesses, especially local small businesses. The biggest system you can use is Google My Business.
You create a profile for your business in Google by setting up a Google My Business profile.
Make sure to include every detail of your business, such as location, opening hours, prices, pictures, referrals, and your website.
Always keep these details up to date and make sure that your Google My Business profile is SEO-focused.
This way, when someone searches for a fencing company in your location, they will see your business.
11. Spend Time on Creating Partnerships For Fencing Leads
It is possible that there are different similar businesses in your city and state. Do not see these businesses as competitors; see them as potential partners.
This means you need to create a connection and network with them. The connection and partnership you create with them would lead them to refer you if they have extra business at hand.
In return, you would need to do the same thing when you have extra work that you can’t work on at the moment.
Good relationships with similar businesses around you will get you leads without any extra effort.
12. Create a Budget for PPC and SEM Marketing Paid Campaigns
Marketing is one of the most important aspects of getting leads for every business. You can generate a lot of value for the money you spend if you do PPC or SEM right.
On average, with PPC marketing, you get $2 for each dollar you spend. You need to set up your campaign, choose your keywords carefully, focus on your location, and wait for results.
Since you pay per click with PPC marketing, it is more budget-friendly, and you can do PPC both with search engines and social media.
SEM marketing is only for search engines, and you stay on top for the duration of the campaign you chose. You pay regardless if your campaign was successful or not.
13. Add Call-To-Actions in Various Content
If you have good content and you are getting a lot of visitors to your website and social media but can’t convert them to leads, you need call-to-action.
Call-to-action is adding small lines to the end or within the content for the reader or the viewer to take action on using your services.
However, you need to do this diligently to not make the visitor run away. The best way to do it is to add it at the end of the content as a small advertisement for your business.
14. Create Informative Blog Posts
The content you publish on your website and on your social media is not going to be only about your business.
If you want to generate visitors and possibly turn them into leads, you need to create informative, attractive, and engaging blog posts.
These blog posts must educate your visitors and provide value. This way, the visitor will enjoy their time on your website and come back to you if they need something solved.
Most visitors also search for blog posts on topics they need help with regarding fencing. You could be one of those websites.
15. Utilize Your Digital Estate for Content Marketing
Use your existing channels such as social media, Google My Business, and website to produce content. This could be anything about your business, blog posts, or videos.
Content marketing focuses on producing as much content as you can without losing quality.
You must inform people, engage with your visitors, and showcase your business and referrals.
Focusing on talking about your business in the content will not get you leads and lower your visitor number.
Benefits Of Google Ads For Fencing Leads Generation
Here are some benefits of using Google AdWords for generating leads for fencing:
Works Faster Than SEO
SEO is equally effective in generating leads and sales. However, Google Ads provides immediate visibility, and you’ll start getting traffic to your website, which simultaneously takes longer with SEO.
Moreover, Google Ads allows you to focus on multiple keywords and make your website grow exponentially.
Easy To Measure
One of the trickiest challenges for any fencing contractor is finding the lead source which is easy to measure.
Google Ads is one of the most transparent and highly measurable online channels that allow you to determine your ad is performing, what actions lead to increased or decreased leads, and if your campaign is sucking or returning ROI.
Build Brand Awareness For Fencing Leads
Google Ads is an excellent tool for getting your brand seen by your targeted customers and building brand awareness.
Google’s Display Network helps you drive a massive amount of traffic to your website and get your brand in front of users at minimum cost, while The Search Network increases the visibility of your ad to bias the users towards clicking it.
Target More Prospects
Google Ads makes it easy to attract a wide number of potential fencing leads, thanks to its wide range of targeting capabilities.
With Google Ads, you can target all kinds of specific searches and capture the attention of people who know what they want.
Google Ads Is Flexible
These are flexible and allow you to customize your ads and campaigns to hyper-target the audiences you want to reach the most.
You can specify your keywords match types, use ad extensions, narrow your audience by location, time, day, or language, and leverage the display network.
Ability To Run Call-Only Ads
When you advertise to your fencing prospects, phone calls are the biggest driver of sales, and the goal is to make it easier for them to convert.
Google Ads allows you to run call-only ads to get more people to call as soon as they see your ad.
Stand Out Among Your Rivals
Google Ads helps you rank at the top of the search and outsmart your competitors by using the right keywords.
While larger companies can achieve more with Google Ads, smaller companies can also stand out and get more leads by taking advantage of targeted niches.
Why Choose Us?
Unlike other lead generation services that will send you the fencing leads as long as you pay them.
We believe in helping our clients grow and build their brand and treat them like a family.
We have years of experience in creating lead generation plans that drive results and attract the best prospects for your business.
TOTO Dream Marketing garners fencing leads from all over the country and brings them to you in real-time.
Here are the services we provide:
- Custom Landing Page
We’ll create a captivating custom landing page that will capture your audience’s attention, and traffic, improve your SEO and build your customer base.
- SEO Management
You only pay if you get a valid lead and successfully win the job.
- Content Writing For Fencing Leads
We’ll create high-quality content related to fencing to get your audience interested in your business.
- Focused on ROI
You’ll be able to track every dollar you have spent on generating fencing leads and improve your return on investment (ROI).
- Dedicated Account Managers
We assign every client a dedicated account manager who will manage your account and guide you through how to secure more fencing leads.
- Transparent Reporting
We ensure the highest level of transparency to help you better understand how much traffic you are getting and where it’s coming from.
- Only Pay for Results
You only pay if you get a valid lead and successfully win the job.
How can I generate more leads quickly with my Fencing business?
You can generate leads for your business quickly if you start your own website, use social media marketing, or simply if you list your business on Google.
How will listing my Fencing business on Google help me in getting more leads?
When you list your business on Google, the people around a certain area looking for the services that you offer will be able to see your business along with the address and contact details, helping you generate more traffic and leads.
What is the difference between a lead and a prospect?
A lead is just like a visitor who has still not bought your product, while a prospect is someone who has done that.
Is the fencing business in demand?
The fencing industry is huge and is anticipated to grow by 4.9% approximately during the year 2020-2027
How to get fencing leads for free?
To get free leads, you can:
Ask your friends and family to see if they are in need of your service, or you can simply give a referral bonus or ask for testimonials from your current clients.
Shefali Jain is a Content Editor & Writer at National Planning Cycles.
After completing her graduation in hospitality, Shefali decided to follow her passion and started writing. Shefali has been writing for two years now and contributes to our website as a skilled editor and content writer with strong research skills. Writing product and service reviews, biographies, and book reviews are some of her key areas, among many others in which she specializes.