Looking for Flooring Leads? Keep reading!
Every flooring contractor or company needs some kind of lead to survive in the competitive market.
No matter how long you have been providing flooring services, if you don’t have a reliable and consistent source to generate flooring leads, making money is impossible.
In this article, we’ll discuss why lead generation is inevitable to make a flooring business successful and share a perfect recipe for generating leads for the flooring business. Let’s get started!
Why Is Lead Generation Important For Flooring Services?
Just like brand-new flooring can modify the entire look of a room, an effective lead generation plan also has the power to change the fate of your flooring business by helping you target the right customers for your business.
Flooring businesses that don’t have a lead generation strategy from sources outside of their regular client base cannot survive in the long run.
Lead generation is an excellent way to build your online presence and reach new flooring leads without having to waste money on expensive advertising campaigns.
What Are Methods to Generate Flooring Leads?
Owning a flooring business might not be a hard thing if you are an expert, but getting leads to your business might be hard if you don’t know how to do it.
As a local business, you have a smaller target audience, and this makes it harder to generate constant leads for your business.
It is important to research and know what to do. That is why we listed 15 different ways to generate leads for your flooring business. Use some of these ways to create funnels to have constant leads.
1. Use Telemarketing For Flooring Leads
Local businesses need offline and old-school tactics to generate leads, and telemarketing is one of the oldest ways to do this.
Even though it is not working as efficiently as it did before, if you have the right list on your hands and you use it wisely, you can get leads.
When you cold call people with telemarketing, offer them a personal offer that would benefit them to help to turn it into a lead and not just promote your business on the phone.
2. Focus on Reputation Management
Your reputation is your everything, and your reputation is mostly your reviews online in this digital age.
Create accounts on review websites and ask for reviews from your clients. Also, manage and respond to reviews you get.
If you get a bad review, make sure to talk to that client and fix the issue free of charge. The more negative reviews you have, the more it will block you from getting leads.
3. Post Occasional Press Releases for Special Offers
Sharing occasional press releases about anything new in your business could attract frequent visitors to your website.
This unique content could be a discount for a limited time, a new service you just started for your clients or anything else that is new.
This way, you create a reason for people to remember you and visit you occasionally to learn about new services or grab special offers you will have.
4. Focus on Organic Traffic
Along with search engines and the common use of digital devices, organic traffic has become more and more important because millions of people are using the internet to find the businesses they need.
If you want to be on top of the search results whenever someone searches for a flooring business in your city, you need to optimize SEO on your content, increase your domain authority, post various constant types of content and make your website easy to read and fun to visit.
5. Set up Paid PPC Marketing Campaign
Getting fast results is always better than waiting around to get leads. The fastest way to get leads is to set up paid PPC marketing campaign.
PPC is pay per click, which means you only pay for each click you get on your ads.
This makes it one of the most budget-friendly paid campaigns you can try and can get you good value for your money.
Set up a good landing page with a simple design and focus on conversion rate optimization on your website to turn visitors from the marketing campaign into leads. 1
6. Research Your Target Audience
Your target audience is much smaller than other types of businesses.
Learning about this small target audience in your city and using this knowledge to offer personalized offers and change your services accordingly could put you ahead of many other competitors.
Learn about where your target audience spends their time, what they like, and what kind of offers could fit best to their needs about flooring.
Maybe they just want to get an opinion and not a discount. Then offer a free consultation.
7. Increase Your Brand Recognition
If no one knows your brand, it will be really hard to turn the visitors into customers. People need to know your name, brand, and your expertise.
You can do that by increasing your brand recognition. There are several ways to do this. Perhaps the best way is to wrap your truck with your brand logo and name and show it off everywhere you go.
You can also use door hangers on your customer’s neighboring houses. The more your brand name is out there, the more recognition you can create in your potential customers. Your main focus should be to show your brand logo anywhere you can.
8. Build Your Relationship with Clients
If a potential customer comes to you asking for a piece of advice, follow up with them later on to see if they made their decision, and send specialized offers to clients you worked with in case they want or need flooring again.
Create a relationship with your clients or potential clients so that they resemble themselves with you and have a better working relationship for more jobs from them.
9. Offer Personalized and Special Incentives
Offering special stuff to your visitors and even existing clients could help you to create the trust you need and also to keep your existing clients onboard for further work.
The best incentive is to offer something for free. Generally, you can do this by giving free consultation.
It is the perfect method to showcase your expertise, meet with your clients face-to-face, and start a relationship with them to help create the trust they need.
10. Design Landing Pages
When you put yourself in front of many people on search engines and social media, you wouldn’t want them to see a general idea of your business.
You would want them to see who you are, what you do, and how they can contact you with some referral pictures.
The best way to do that is to lead them to a landing page with a simple but elegant design. Your landing page must focus on high conversion and come to the point right away.
11. Showcase Your Work with Photos and Videos
Take photos and videos before and after your work. Share these photos and videos on your website and social media accounts for proof of work and referrals.
This helps visitors to see what kind of work you do and how good you are at your job. One of the best ways to convert visitors into leads is to show them what you are capable of. 2
12. Answer Common Questions with Blog Content
When you want to do something, you come up with a lot of different questions. The same thing goes for flooring.
When someone thinks about flooring, they will have many different questions that they will look for answers to on the internet.
Find out these questions and problems and write content answering these issues.
Your main point should be to inform people and then add a small section with a call-to-action to lead them to book an appointment with you.
13. Set up Visualizers on Your Website
Flooring is a complicated issue, and it requires much different stuff on the client’s side.
Because they might not be sure as to if they need flooring or what kind of flooring, they might always postpone working with you.
Set up a visualizer on your website that will help your visitors to create the setting they wish with different colors and schemes. They can make their decisions easier and come to you right away.
14. Automate Your Booking System
When you manage to turn a visitor into a client, you need to book an appointment with them to start with the project.
However, booking an appointment could be extremely messy as it requires much back-and-forth messaging.
This wastes your time and money sometimes. Automating this entire process and letting your customer choose an available date for both of you could help you get rid of that messiness.
15. Focus on Delivering Information, not Promoting Your Business
When you are posting content, your aim should be to inform people. The only place to do promotion of your business is your website.
If you do too much promotion, this will put people off and let them go to another flooring business because it might seem like you don’t care about them.
Show that your customers are important to you by providing information and answering questions about your content.
Benefits Of Google Ads For Flooring Leads Generation
Let’s take a look at some of the major benefits of using Google Ads as a source of lead generation:
Provides Quick Visibility Than SEO
Google ads provide instant visibility, and your website will start getting traffic immediately after your ad campaign goes live, whereas, with SEO, it takes a while to get a good amount of traffic.
Google Ads is the fastest way to get ranked on the first page of the search results and get enough eyeballs.
Build Brand Awareness
In addition to generating high-quality leads and sales, Google Ads also has an immense potential to build a brand due to its massive reach.
There are tons of ways to grow your brand awareness with Google Ads, including site links, non-branded search text ads, and remarketing.
Ability To Influence Audience Intent
Have you ever felt like Google knows you more than your best friend? Google Ad uses smart algorithms that can detect the user’s intent and give them exactly what they want.
Google Ads gives you an edge over your competitors by letting you target users looking for a service similar giving you an edge over
Google Ads helps you keep your ad campaign within the budget by giving full control of how your money is spent.
You can set your daily budget limits, target specific keywords, assign the number of bids, and spend only on the activities that matter the most.
More Conversions For Flooring Leads
Google Ads traffic conversions are twice as much as organic traffic conversions.
Google ads make your website appear at the top of the search results to boost your traffic.
The more ad clicks you get, the higher your chances of turning them into conversions.
Google Ads traffic is cost-effective and gives an excellent return on investment compared to additional advertising.
Suitable for businesses of all sizes, Google Ads can achieve results with varying budgets.
All you have to do is find the keywords that work best for your business to get the maximum ROI.
Why Choose Us?
We are committed to creating the best possible lead generation plan for your flooring business.
Our team of digital marketing experts takes time to know your business and create the lead generation plan that’s best for it.
- Custom Landing Page
We’ll create a highly fetching, mobile-friendly landing page to produce strong lead volume month after month.
- SEO Management
We’ll optimize your website for search engines within your service area to ensure your home inspection leads are qualified.
- Content Writing For Flooring Leads
We provide SEO-optimized content written with your target audience in mind to generate leads for your website.
- Focused on ROI
We focus on generating high-quality leads to increase the efficiency and ROI of your advertising spend.
- Dedicated Account Managers
A dedicated account manager will always be there to assist and guide you.
- Transparent Reporting
Our transparent reporting helps you monitor every aspect of your lead-generating campaign and calculate your ROI.
- Only Pay for Results
Our lead credit policy ensures that you only pay for the results we promise, or you don’t need to pay.
What is the profit margin of a Flooring company?
The average profit margin of a flooring company is 38% to 45%.
Will the Flooring industry grow in the near future?
The flooring industry is expected to grow by 11% in the near future.
How do I generate free Flooring business leads?
To generate free flooring business leads you can:
- Collaborate with other businesses or related services
- Ask for client testimonials
- Give away referral programs
Can starting a business website really help in growing my business?
Yes, a website builds trust in people, and above all, if you build it using the best SEO practices, then your business will grow considerably.
What are the key skills required to become a Flooring installer?
You require the following skills to become a flooring installer:
- Attention to detail
- Basic math
- Team work
Shefali Jain is a Content Editor & Writer at National Planning Cycles.
After completing her graduation in hospitality, Shefali decided to follow her passion and started writing. Shefali has been writing for two years now and contributes to our website as a skilled editor and content writer with strong research skills. Writing product and service reviews, biographies, and book reviews are some of her key areas, among many others in which she specializes.
The National Planning Cycles is committed to producing high-quality content that follows industry standards. We do this by using primary sources, such as white papers and government data alongside original reporting from reputable publishers that were appropriate for the accuracy of information while still being unbiased. We have an editorial policy that includes verifiable facts with due credit given where applicable.