Home repair is one of the most in-demand and important services today.
Every home needs a repair every once in a while, and repairing faulty garage doors is equally important to keep a home in perfect condition.
But how do you make sure that those who need help with garage doors, can find you? The answer is the Internet.
These days, everyone seeks help from the internet whenever they need to find any home repair services.
With a strong online presence and a lead generation strategy in place, you can get all the leads to keep your garage door repair business thriving.
If you’re interested in learning how this actually works, make sure to read the article till the end!
Why Is Lead Generation Important For Garage Door Repair Services?
Garage door repair or maintenance is a highly competitive business and customers usually want to fix the issue as soon as possible.
Therefore, it’s important to provide a quick response to win the job before your competitors.
Without an effective lead generation strategy, your chances of winning the job are drastically low.
Lead generation is essential to maintain a constant flow of leads, and make your garage door repair company grow and thrive.
15 Leads Generation Techniques For Garage Door Repair Business
Owning a local garage door business might be hard to keep up with because of finding clients to keep your business afloat.
Finding the leads for your garage door repair business might seem complicated and time-bound, but it is not necessarily like that.
If you do your research well and try the ways that fit within your target audience, you can create a funnel to generate continuous leads for your business.
We found you 15 ways to generate garage door repair leads that’s been working for many business owners.
1. Get Help Designing a Mobile Application
You probably use your mobile phone for at least 2 to 3 hours a day, no matter if your phone’s main use is for entertainment or work.
When millions of people spend that much time on a device, not being there could cost you.
Have a simple mobile application that people can download and use for your services like setting up an appointment or anything related to your business.
2. Create a Facebook Business Page
Millions of social media users spend a lot of time scrolling through that social media platform for fun or for answers.
Creating your business’s Facebook page, using your brand name, visuals, and contact information, and sharing your referrals will create brand recognition.
Comment on people’s posts and create a network. This recognition in the platform will make many people come and ask you more questions.
3. Use Retargeting to Increase Conversion
You probably always see similar ads from the same companies when you use the internet and social media platforms.
This happens because people and businesses use retargeting ad campaigns. They retarget individuals who clicked on their ad.
Since you clicked on a need, you probably are interested in the business. You are easier to convert than a totally new client.
That is why designing a new and retargeting them could increase your conversion and bring in more leads.
4. Track Each Lead You Get
Since you will be applying many different ways to generate leads, track where you are getting the most leads from.
Ask people where they found you and make a list of which way works and which doesn’t.
This will allow you to focus more on what works and fix the broken ways or discontinue them altogether. You can also use lead tracker software.
This way, you can easily track them, but it might not be possible for offline ways of lead generation.
5. Take Care of Your Reviews Online
Most of your reputation is about the reviews you have online. If you have good reviews and people are talking about you in addition to leaving good reviews, your reputation will be good, and anyone looking for a garage door repair business will choose you over the ones without a good reputation.
Read your online reviews, respond to them and make sure to fix the bad reviews by calling your customers and asking how you can help completely free of charge. Once you fix their issue with your work, follow up with them to change their review.
6. Maintain Relationships with Old Customers
Your old customers are the best place to go if you want new leads coming in. They already know you, and you have already built trust with them.
Instead of losing touch after your project is over, maintain your relationship with them, send special offers, email newsletters, and other things.
If they need another project, they will come to you again, or they will refer you to their friends and family if they look for a business like yours.
7. Make Appointment Booking Easy
Most of the time, making appointments is messy, whether this is the first time you will be working with a customer or not.
It is even more dangerous for first-timers because if the appointment gets canceled or it takes too long to set the appointment, you might not hear from them again.
Instead, make this process as smooth as you can. Automate your booking system and allow for visitors and possible customers to easily book according to both of your availability.
You will save time and money while generating leads that would otherwise go cold.
8. Give Free Incentives
Building the trust one person needs to choose a business is not easy. You have to make this easy for your visitors and quickly build the trust or at least help them to come to you to work with you and build trust.
Offering free incentives to see your experiences beforehand or cutting down on costs could go a long way.
Maybe a discount on long-term repairs or a free inspection could be a part of this incentive.
You need to know the needs of your customers and what could work the best when offering something for free.
9. Focus on Organic Traffic with Local SEO
Generating leads could happen with organic traffic and not just by paying money to marketing campaigns.
When someone searches for a garage door repair business on Google or other parts of the internet, you need to come out on top so that people can see you and click on your website.
The best way to put you on top is to focus on local SEO. Use keywords in your content and utilize other things to increase your SEO rank.
If you can show your business on the first page of Google, it will be a constant lead generator.
10. Know Your Target Audience
If you don’t know which people you are targeting, you can’t find the right hook to turn visitors into customers.
Research about your target audience, see where they spend most of their time, what is their most common problems, and what they need.
When you learn all these details, focus on the stuff you learned on your content, offers, and places to look for leads.
This way, you can resonate with your target audience and come up with a good value proposition.
11. Use Google’s Products
Google is the most used website on our planet. They are not just a search engine; they have many different products helping individuals to find businesses they are looking for.
These Google products act like a bridge between you and your customer.
Utilizing this by creating your Google My Business profile, putting yourself on Google Maps, and other things will be a way to have constant leads coming in.
Combine all these with the content on your website to achieve the best results.
12. Optimize Your Website
When a potential lead visits your website for the first time, the first thing they will realize is the website’s overall layout. If your website is not good enough, it will not attract good leads.
If the design is sloppy, slow, and there is unnecessary information all over, the visitor will likely leave for another website and business.
Make your website easily accessible, fast, and easy to read. This optimization will help your visitors to navigate through your website better and find what they are looking for.
13. Canvas Your Local Area
You are a local business, and your clients are clients living in your city and area.
Canvassing around your neighborhood, checking out people’s houses and their garage doors to see a problem, and knocking on their door is a good options.
It might seem old-school, but local businesses can still generate good leads with old-school tactics.
Knocking on their door asking about their garage door and maybe offering a free inspection could turn that house into a lead.
14. Use Call Tracking
You never know from where you will get a call, and if you don’t know where you are getting the call, you can never be sure which ways are working efficiently and which aren’t.
Use call tracking software to determine where did the caller find your information.
This will help you to update your lead-generating ways and understand better if you are doing well or have things to fix.
15. Conversion Rate Optimization
If you have a lot of visitors coming to your website but not enough of them are turning into leads, you need to focus on conversion rate.
Because the problem is clearly the fact that you can’t convert those visitors into leads. The reason you can’t convert could be because of many reasons.
A not optimized website, bad design, no call-to-action, too many pushy advertisements on your website, not providing value, and so on. Determine what might be causing this issue and update it accordingly. 1
Benefits Of Google Ads For Garage Door Repair Leads Generation
Let’s look at the benefits of using Google AdWords for generating leads for Garage Door Repair:
Fast Results
Google Ads are known for delivering quick, and transparent results, and your website will start getting traffic soon after you launch your ad campaign.
You can target multiple keywords to target a specific audience and drive high-quality leads to your website.
Easy To Measure
With Google Ads, it is easy to analyze the progress of your lead generation campaigns from the dashboard.
You can see who clicked your ad, the keywords your website visitors entered, which ad got the most traffic, and the cost of clicks.
High Return On Investment
Unlike other marketing platforms, Google Ads only makes you pay for the ads, people click on.
Once you optimize your ad campaigns, you can get a high return on investment, which can be quite difficult to achieve with other marketing strategies.
Reconnecting With Website Visitors
Google Ads is an excellent way to reconnect with the window shoppers of your website and remarket your services by showing them the targeted ads.
You can use either Display remarketing or RLSA campaigns to remind them of your services.
Flexibility
Google Ads is a very flexible marketing platform which makes it suitable for all kinds of businesses.
You can customize your ad campaigns to target a specific type of online user, set your budget for specific areas of the campaign, and limit the amount you’re willing to spend on clicking for specific keywords.
Outrank Your Competitors
Google Ads helps is the best way to you rank higher in the search results, and outrank your competitors by using the right keywords.
Keep a close eye on them, and if they are doing better than you, analyze what they are doing to rank higher, and parse out effective strategies to benchmark your competitor’s performance.
Why Choose Us?
At TOTO Dream Marketing, we understand how difficult it can be for any company to get new leads, which is why we put you right in front of you the people searching for garage door repair, helping you get more leads, so you won’t have to spend hours to find customers.
Our team of digital marketers has years of experience in designing lead generation campaigns tailored to the unique needs of each client and boosting their market presence significantly.
Take a look at the services we provide:
- Custom Landing Page
We’ll design a mobile-responsive custom landing page that will maximize your conversion rates.
- SEO Management
We’ll implement a strong SEO campaign to help you get more clients, increase sales and revenue, and drive growth.
- Content Writing
We’ll provide useful content that targets keywords to make other authorities link to your site.
- Focused on ROI
We allow our clients to track their revenue and spending to get an exact estimate of your return on investment (ROI).
- Dedicated Account Managers
We assign every client a dedicated account manager who will manage your account and guide you through how to secure more Garage door leads.
- Transparent Reporting
Our transparent reporting helps our clients better understand how much traffic they are getting and where it’s coming from.
- Only Pay for Results
You follow the pay-per-lead model, which means you only pay on getting a qualified lead.
FAQ’s
What is the profitability of Garage Door Repair business?
You can earn a profit of $125,000-$250,000 annually by starting a Garage Door Repair business. 2
How to generate Garage Door Repair leads for free?
To generate Garage Door Repair leads for free you can:
- Ask your existing clients for testimonials
- Give out referral bonuses to your clients
- Collaborate with other businesses
How much does it usually costs to reset a garage door?
The cost for this ranges from $100-$300 depending on the weight, material, size, etc. of your garage door.
Is it possible to repair a garage door by myself?
You might feel like saving money and time by repairing your garage door yourself, but it is best that you hire a professional to take of such issues.
Shefali Jain is a Content Editor & Writer at National Planning Cycles.
After completing her graduation in hospitality, Shefali decided to follow her passion and started writing. Shefali has been writing for two years now and contributes to our website as a skilled editor and content writer with strong research skills. Writing product and service reviews, biographies, and book reviews are some of her key areas, among many others in which she specializes.
ARTICLE SOURCES
The National Planning Cycles is committed to producing high-quality content that follows industry standards. We do this by using primary sources, such as white papers and government data alongside original reporting from reputable publishers that were appropriate for the accuracy of information while still being unbiased. We have an editorial policy that includes verifiable facts with due credit given where applicable.
- https://townsquareinteractive.com/blog/garage-door-digital-marketing/[↩]
- https://insights.workwave.com/industry/garage-door/how-to-start-a-garage-door-repair-business/#:~:text=On%20average%2C%20a%20garage%20door,business%20during%20the%20early%20days.[↩]
- https://insights.workwave.com/industry/garage-door/how-to-start-a-garage-door-repair-business/#:~:text=On%20average%2C%20a%20garage%20door,business%20during%20the%20early%20days.[↩]