Most handyman service providers lack enough resources and time to spend on marketing or Handyman leads generation to get their business in front of high-quality prospects.
Those who have been working in the field for a while are most likely to get leads through referrals and existing clients.
However, this strategy doesn’t work well in the long run, and you have to resort to a solid approach to get found by your potential handyman leads.
Lead generation is the key to maintaining a successful business and consistent cash flow.
It helps you get in front of potential customers right away and earn the trust of a more established company.
In this article, we’ll be talking about the importance of lead generation for a handyman, the best ways to generate leads and help you choose the best handyman lead generation service for your business. Let’s get started!
Why Is Lead Generation Important For Handyman Services?
Everybody needs a handyman once in a while, and most people go online to find one.
If you want to get found by your prospects, you need to make sure your details show up in the relevant search engine results.
So Lead generation is the most effective method to reach your prospects and convert them into customers through the sales funnel.
Also lead generating companies use many different techniques to generate leads for your business and distribute them to the contractors who have signed up for their services.
Lead generation is all about speed and consistency. The faster you get the call from a client looking for a handyman, the better chance you’ll have at winning the job over your competitors.
How To Generate Handyman Services Leads?
Handyman businesses have always been needed by everyone around the world to fix certain issues.
If you own a handyman business, you are probably wondering how you can get your hands on these leads.
The one disadvantage to a handyman business is that it is a local business, so when you compare it to other businesses that are not local, it might look harder to get leads.
However, it is not the case. You can make it easy by learning the ways to do it. Here is a list of 15 ways to generate handyman leads for your business.
1. Information-Focused Content Marketing
The internet is not just about promoting your business. If you don’t provide any information, you will not be able to attract people who are looking for answers before they work with a handyman.
Provide information-focused content in your blog, YouTube channel, and social media accounts.
You will generate visitors to your website, which will put you on top of the search engine and help you to get more visitors that will turn into leads afterward.
2. Keep an Eye on Your Online Reputation
Whenever someone is looking for a business online, they will check their reviews and reputation. If the business’s reputation is not good, they will try to steer away from that business.
As a business owner, you must keep an eye on your online reputation, regularly check your reviews on platforms and make sure that there are no bad reviews with misinformation.
If there is a dissatisfied customer, talk to them and fix the issue free of charge.
3. Don’t Forget to Follow-Up on Cold Leads
There are going to be many people who will simply come to you, ask a few questions, and don’t answer again.
There might be many reasons behind that, but if you don’t follow up, you might lose a potential deal because they might have forgotten to get back to you in their busy life.
Simply make a call again or send a follow-up email to activate the conversation again.
4. Offer In-Person Quotes For Handyman Leads
Many times, it is hard to guess the work associated with the problem on the phone or via email. It could also be the case that you are not really good at phone communication.
Either way, coming face-to-face with your potential customer helps you to create a bond and trust between each other.
Offer them an in-person quotation to see the work and make a more accurate guess on the price.
It will help you to get the lead more efficiently, and you can even give a special offer to get the deal done.
5. Canvass Your Local Area
Your whole customer base is the people living in your local area. If you don’t know what is going on in your city or don’t show yourself by walking or driving around, people will not recognize you.
Take your truck and canvass the area. Maybe you can spot one or two houses that need handyman work. You can go to them and offer a free consultation.
This way, you will get more time with the potential customer and get the deal. You canvassing the area could also catch someone’s attention, and they might come to you.
6. Use Retargeting Campaigns
Targeting a customer who was previously interested in your business but didn’t take action is much easier than targeting a new customer.
There is a method to target these people, and that is through retargeting.
If you are already using paid marketing campaigns, the systems know who saw your website or visited your profile, and once you set a retargeting campaign, it will show your ads to these people repeatedly.
It is an effective strategy if you can come up with a good design to convert them.
7. Find a Quality and Different Value Proposition
You are not the only handyman business owner in your neighborhood. You probably need to win over many other handyman business owners to win over to gain clients.
The best way to be different than your competitors is to be different in the value you offer. The value proposition you will offer could be a variety of things.
It has to be unique and different than your competitors. Lower prices, faster turnouts, lifetime guarantee of your services, special discounts, and so on. Find what ticks and what your competitors lack and offer that.
8. Use Pictures of Your Projects
If you are serious about building trust, showcasing the projects you have done before could help you a lot.
Take pictures when you are done with a project or capture each checkpoint of the project and share it on your website and social media as a reference for your expertise.
It will help potential visitors to your profiles and website to see what you have experience with and if you are doing it well enough for them.
Try sharing these pictures occasionally and put them on your website for people to browse through when they visit it.
9. Consider Using Lead Generation Services
Even though there are many ways to generate leads, letting the professionals do the work could yield better results sometimes.
Consider hiring a lead generation service to generate the leads for you.
However, this could be tricky and provide more harm than benefit if you end up choosing a company that doesn’t understand your local area and business.
Since you are looking for a niche lead generation in a certain area, it requires extensive knowledge about it.
If you can find a generation service that has experience in these, consider working with them.
10. Put Yourself on Online Databases
Many online platforms and databases focus on providing information about the companies to their visitors. Find these online databases, sign up for them, and provide all your information.
The most famous and probably useful one is Google My Business. By signing up for GMB, you put yourself on Google Maps and other Google-related products.
With the right optimization, people could see you on top of the search results in certain keywords.
11. Use Social Media Actively
Create your social media accounts and optimize them accordingly. Put your location, write down what you do in your bio, use your logos, and start sharing content frequently.
Share small tips and tricks, your referrals, info about your business, or answer the most common problems.
Make an 80/20 approach where you provide information 80% of the time and promote your business 20% of the time.
This way, people will not get bothered by seeing your advertisements and come to you if they need a handyman.
12. Knock on Doors
Even though it is an extremely old technique, it could still do a great job in getting leads if you knock on the right doors in your neighborhood.
Find houses that might require a handyman, like an old house and knock on their doors and talk about who you are and how you can help them.
Maybe offering a special discount or an inspection could help you convert them more efficiently. Your point must be to give them the easiness to accept the deal through various offerings.
13. Design Door Hangers
When you finish a job, and your customer is satisfied, go around the neighboring houses of your client and put door hangers on their doors.
The door hanger you put must be small, have a simple design, and mention your work and that you did a job to one of their neighbors.
They could go and ask that neighbor how well you did, and you could get a referral out of it.
Since their neighbor trusted you and you did a good job, they would be more inclined to work with you than a handyman they find online.
14. Have Your Local SEO on Point
Organic traffic is the king of generating leads for your online efforts. It is a tactic to generate constant leads without doing much work all the time.
Creating organic traffic is mostly about SEO. Create content that fits well with local SEO for your business.
Find good keywords, use quality links on your content and refer to your other content within your content.
This way, Google will put you on top of search results for certain keywords where potential customers can find and visit your website.
15. Digital Marketing Campaigns
Investing in digital marketing campaigns and setting up various of them on different platforms help you to get faster results and more results that you could alter anytime right away when you see it is not working.
PPC and SEM are the two most popular digital marketing campaigns you could use for leads.
PPC is pay-per-click and extremely budget-friendly. You only pay for how many clicks you get. SEM puts you on top of the search results for the designated keywords.
SEM could provide more leads but is more costly. Whatever digital marketing campaign you choose, you need to spend time understanding what works best.
Benefits Of Google Ads For Handyman Leads Generation
So here are some top benefits of using Google AdWords for generating leads for handymen:
Provides Fast Results
Improving your search engine page rankings through SEO takes time and a lot of legwork because it depends on the domain authority.
On the other, Google Ads provides results almost instantly, and you can get enough eyeballs and leads within a few days of launching an ad campaign.
Measure Your Performance Regularly
Google Ads allows you to keep track of how your ad ads are performing, the source of your leads, and calculate the ROI.
Google Ads tell you accurately who clicks on your ad, the amount of traffic and the number of leads generated, and how much each lead costs so you can make the necessary changes to get the desired results.
Retarget Users For Handyman Leads
Google ads are a great way to reconnect with the visitors who have visited your website and convert them into customers.
Build Brand Awareness
Google Ads is an excellent way to improve your brand awareness. Your ad is seen by the same individuals multiple times, making them familiar with your services.
Whether they click it or not, it somehow sticks in their mind, and they are more likely to come back in the future.
Email Marketing To Grow Business
Email marketing is crucial for the growth of any business, and a handyman is no different. Google Ads comes with Gmail integration that enables handyman service providers to reach more prospects through their Gmail inbox and convert them into new handyman leads.
Google Ads helps you reach specific marketing goals while draining your budget the least and gives an excellent ROI. You can earn $8 for every $1 you spend on Google Ads.
Based on the goal of your campaign, you can choose among different bidding strategies such as cost per click (CPC), Cost per Action (CPA), or Cost per thousand viewable impressions (CPM) to maximize the ROI.
Tackle Your Rivals Better
Google Ads helps you stay ahead of your competitors and grab the opportunities that come your way.
When utilized properly, Google Ads can make you rank above your competitors regardless of how much experience you have in the field.
Why Choose Us?
TOTO Dream Marketing is a trusted choice for businesses all over the world. We offer specialized lead generation services for several industries and can help your handyman company grow.
So our team of digital marketing specialists has years of experience in generating exclusive home handyman leads. From your local market and bringing them to you in real-time. We provide the following services to generate leads for handyman:
- Custom Landing Page
We’ll create a custom landing page focused on a segmented customer population to generate more qualified leads.
- SEO Management For Handyman Leads
We’ll handle the SEO of your website to improve your visibility in the search results and get qualified handyman leads.
- Content Writing
We’ll create engaging and helpful content relevant to your target customer needs to capture their attention.
- Focused on ROI
They design their marketing strategies to capture high-quality leads and maximize your return on investment (ROI).
- Dedicated Account Managers
They assign every client to a dedicated account manager to handle their account and lead generation campaigns.
- Transparent Reporting
We believe in complete transparency and allow our clients to track their spending and revenue.
- Only Pay for Results
We charge per lead, which means you only have to pay for getting a qualified lead.
How much can I earn as a Handyman?
On an average, Handymen make $21.60 per hour. So if you work decently enough, you can earn up to $45,000 per year.
What are the qualities of a food Handyman?
To be a good handyman you need to be skilled, punctual and should have the ability to meet deadlines.
Do I need any qualification or training to become a Handyman?
You do not require any compulsory training or education, but if you want to polish your skill, we suggest you should take up City & Guilds, NVQ, or BTEC qualification.
How to generate Handyman leads faster?
To generate Handyman leads faster, you should:
- Build your own website
- List your business on Google My Business
- Or offer referral programs
Are Handymen in demand?
Yes, Handymen are always in high demand, and because of it, you should be able to find a prospect easily.
Shefali Jain is a Content Editor & Writer at National Planning Cycles.
After completing her graduation in hospitality, Shefali decided to follow her passion and started writing. Shefali has been writing for two years now and contributes to our website as a skilled editor and content writer with strong research skills. Writing product and service reviews, biographies, and book reviews are some of her key areas, among many others in which she specializes.