15 Strategies for Generating House Cleaning Leads Of 2023

House Cleaning leads can make or break your house cleaning business.

When someone looks for a house cleaning contractor, they are more likely to call one of the first companies that show up in the search results.

To be the one they call, you need to rank as high as possible in the search results. 

With efficient lead generation strategies, you can maximize the interactions between the visitors and your website to establish contact.

In this guide, we’ll be discussing everything you need to know about generating leads for your cleaning business. Let’s get started!


What Is Lead Generation In House Cleaning Leads? 

Lead generation is the process of attracting and converting visitors into someone interested in the service or product you’re offering.

Generating house cleaning leads is just like fishing. The more lines in the water, the better your chances of getting a new house cleaning lead. 

Unless your marketing strategies are focused on the actual problems your house cleaning customers face daily, they won’t work.

For example, you can offer something of value that someone interested in cleaning would want.

You could create a guide on the best cleaning methods or best cleaning products every homeowner must have to go with each of your cleaning products.

15 House Cleaning Lead Generation Tactics

Owning a house cleaning business and having customers all the time is not easy because lead generation takes time and effort to understand.

Especially for local businesses like house cleaning businesses, it gets harder because of the number of people you are limited to working within a certain area.

However, it doesn’t need to be these hard-to-find leads for your business.

We listed 15 different unique ways to generate house cleaning leads that’s been working for house cleaning business owners. Use most of these ways to start generating leads.

1. Offer Quotes on Your Website

Every client’s needs and the size of the work are different. This requires different pricing for each project.

However, clients would want to know how much they would need for their house cleaning work, and not providing this until the very last minute could damage your chances of getting a lead.

That is why you need to be able to give an estimation from the beginning to keep them on board. Do this by automating the process on your website.

Ask for some details about the place and what they need and let the system give an automatic quote.

2. Give Free Inspections

House cleaning work is a little bit different than other types of work as it requires you to go into a client’s house and do the work yourself.

This requires clients to trust you, and this is not easy to earn. Giving free inspections will help you to get face-to-face time with your potential client and get them to trust you with your work.

This free inspection will help them to cut costs and let them know you more, which is the main idea of the incentive.

3. Use Pictures of You and Your Work

If a visitor to your website doesn’t know who you are and what kind of work you do or whether you are good at it or not, they will be hesitant to get in touch with you and invite you to their home for a job.

Show them your face, maybe talk about yourself and then showcase your work in clients’ houses.

It will help the visitor to know you and that you have been doing jobs in various houses, giving you the experience they need.

4. Consider Using Professional Help

You might not be great at finding and implementing ways to generate leads as they might require some marketing knowledge.

You might just simply want a professional eye, as well. Whatever the reason, letting the professionals do the job for you and generate leads might come in handy.

However, you must carefully select the professionals because they need to have experience in your sector and location.

Going to a general lead generation company might not give you good results.

5. Manage Your Online Reviews

Your reputation is mostly about your clients’ comments. People can publicly see these comments and reviews from your clients if they write them on a review platform like Google.

Before anyone contacts you, they will likely check out your reviews online, and if you have a good reputation, they will be more inclined to call you.

That is why always manage your reviews and make sure that you fix the bad reviews by calling your customer and offering a free fix. The better reviews you have, the higher leads you will get.

6. Offer Incentives for Referrals For House Cleaning Leads

One of the best ways to get new customers is to use your old customers.

If they were happy with your services and got what they wanted, they will probably refer you to their family and friends when they need it, but you can push them to make your referral by offering them rewards for each referral they make.

The special incentive could be a discount, a freebie, or something special that they need.

Whatever it is, it will make it easier for them to refer you to someone looking for a business like yours.

7. Provide Useful Information

If you are only providing your information and talking about your business online, people will only come to you when they need your business.

Moreover, they will have no idea how experienced you are and what you can do for them.

By providing content that people want to read, like answering questions or giving tips and tricks, you will show people your expertise and what you can do.

It will also attract visitors to your website, where you can turn into leads even if they weren’t looking for a house cleaning business to work with.

8. Focus on Content Marketing

Content is extremely important in finding the right people and creating brand awareness online.

If you have content all over the internet, on your website, on social media platforms, and in other places, people in your area will see you in one way or another and be familiar with your name.

They will come to you to find answers to their problems and questions and occasionally visit you to get tips and tricks.

This way, you will create a following around your business and always have people coming your way.

9. Post Frequently on Social Media

It is no secret that social media platforms are one of the most used places online.

Everyone spends hours on social media, and not being there or posting enough means you are missing out on an amazing potential to generate leads.

Create your social media accounts on different platforms, write down a nice biography, use visuals, and provide your information.

Once you finish setting up your accounts, start posting informational content or your referrals. Use hashtags, popular keywords, pictures, and videos. Comment on people’s posts and react to comments.

10. Cold Call Potential Clients

It might be an old technique to generate leads, but since your target audience is small, you could have a chance of landing clients by offering good incentives and differentiating yourself from the competition.

Find a good value proposition, prepare a short script, buy a customer base or find phone numbers of potential clients online, and call them and offer them something special. Make it look like you’ve taken your time and you care about them.

11. Use Facebook Groups from Your Individual Account

People use Facebook and Facebook groups to find answers to their questions, network, and meet with new people from their local area.

That is why being present there and actively sharing and commenting is an amazing way to let people know who you are.

Although, you must do this from your individual account to not openly advertise your business.

You must focus on helping people and let them know you and come to you if they need something.

12. Automate Your Booking System

Since you are a local business and most meet with your clients face-to-face to get the job done or get more information about their needs, you need to book an appointment that fits both of you.

This could be hard because the other side might be working, and you might not find the time to go after working hours.

Simply putting up a booking system on your website to allow the visitor to choose the date that’s available to both of you will help you save on time and money.

13. Attend Local Networking Events

Find a local event happening in your city that could somehow be related to your business. Attend there and network with people, show your face, and give your card when it is appropriate.

You could help people make decisions and answer their questions if they have any. It will help you to be known around your city and create brand awareness and trust.

14. Invest in Paid Marketing Campaigns like PPC

Investing in a paid marketing campaign is one of the fastest and most efficient ways to generate leads for any business.

There are many useful paid marketing campaigns, but pay-per-click marketing is the most budget-friendly and easy to do. Design a nice landing page with a good call-to-action.

Set up a budget, choose the location, and find a couple of nice keywords to effectively put yourself on top of search results or the feed of potential customers.

15. Go Door-to-Door

One of the oldest ways in the book is to go door to door and try to talk to potential clients.

This works great, especially if you are living in a small area, but it works for any kind of local area since you are a local business.

Have your card and a good offer ready and start knocking up on doors. Do not talk too much and shortly introduce yourself and your business.

Maybe offer a free inspection on the spot or a limited-time discount. Giving free inspection right there could build the trust they need, or giving a discount that is only applicable for a short time could push them to make a decision to work with you.


Benefits Of Google Ads For House Cleaning Leads Generation

Here are some benefits of using Google AdWords for generating leads for house cleaning:

Work Faster Than SEO

Google AdWords works faster than SEO since it allows you to create ad campaigns almost instantly and start getting targeted traffic.

At the same time, SEO is a long-term process that may take months and even years to get good traffic and leads.  

Easy To Measure

Google Ads are easy to measure and allow you to maintain full control of your campaigns at all times.

Google’s extensive range of PPC metrics and analytics tools lets you know the source of your leads, the number of leads you have generated, how much traffic you got from AdWords to your website, and much more. 

Increase Brand Awareness

Google AdWords is also an excellent way to increase brand awareness through search.

An average America spends more than 3 hours on the internet daily, which means your ad is likely to be viewed multiple times a day by the same set of people.

Regardless of whether they click it or not, they will get familiar with your brand and your services. 

More Conversions

Google Ads is also a winner when it comes to conversions. Paid Google Ads convert twice as much as organic ads.

If you have a well-designed landing page with good content, you can easily become a top-ranked page in the house cleaning industry. 

Remarketing Capabilities

Google uses cookies for retargeting the users that have visited your site multiple times but haven’t purchased anything yet.

It even allows you to tweak the settings to show the ads to users who performed specific actions display remarketing or RLSA Campaigns.

Explore More Using Your Ad

Google AdWords is an excellent platform in all aspects; however, it doesn’t provide information about what people do after clicking on your ads.

By linking Google AdWords with Google Analytics, you can measure the complete performance of the Google ads and explore so much more. 

Outrank Your Competitors 

It’s impossible to find leads if your target audience can’t find your website.

Google Ads not only makes you climb to the top of the SERPs but makes you stand out amongst your competitors.

As soon as your ad campaign goes live, your website will start getting more leads than your competitors, whether you have a strong digital presence or not. 2

Why Choose Us?

We use several methods to find residential and commercial leads from all over the city and provides quality leads with every possible detail. Here are the services you’ll get: 

  • Custom Landing Page

We’ll build you a custom landing page to maximize the interaction between you and your visitors and generate more leads. 

  • SEO Management

We’ll make sure that you’re visible when users search for your target keywords in the search engines. 

  • Content Writing For House Cleaning Leads

We’ll provide high-quality and optimized content written with your target audience in mind to generate house cleaning leads for your website. 

  • Focused on ROI

Our ROI-focused marketing strategies will help you look at your traffic sources, conversion paths, and optimize-ad-spend to measure your Return on Investment (ROI). 

  • Dedicated Account Managers

You’ll be assigned a dedicated account manager who will help you manage your account and share tips to convert leads into customers. 

  • Transparent Reporting

We assure greater transparency to give you a better look into the locations your leads are coming from. 

  • Only Pay for Results

We offer flexible pricing options, and you pay only for qualified leads. 


How can I find free House Cleaning leads?

To get free house cleaning leads, you can:

  • Ask your family or friends
  • Scan the newspaper
  • Cold call

Is House cleaning business profitable?

You can expect to earn anywhere between $20,000-$50,000 annually from your house cleaning business, and this seems decent enough. 3

Is the House Cleaning business in demand?

Yes, people require help in cleaning their homes all the time due to which the House Cleaning business is always in demand.

Will starting my own website help me in getting more leads?

Yes, having an SEO-optimized website can help you immensely in generating more House cleaning leads.

What are the qualities of a good House Cleaner?

A good house cleaner should have an eye-for detail, should be punctual, and should be physically fit.

NPC Overall Rating


The National Planning Cycles is committed to producing high-quality content that follows industry standards. We do this by using primary sources, such as white papers and government data alongside original reporting from reputable publishers that were appropriate for the accuracy of information while still being unbiased. We have an editorial policy that includes verifiable facts with due credit given where applicable.

  1. https://business.yelp.com/grow/free-cleaning-leads/[]
  2. https://ppcexpo.com/blog/google-ads-for-cleaning-business[]
  3. https://getjobber.com/academy/cleaning/is-a-cleaning-business-profitable/#:~:text=Is%20a%20cleaning%20business%20profitable,or%20commercial%2Findustrial%20cleaning%20services[]
  4. https://getjobber.com/academy/cleaning/is-a-cleaning-business-profitable/#:~:text=Is%20a%20cleaning%20business%20profitable,or%20commercial%2Findustrial%20cleaning%20services[]

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