How Long Does It Take To Complete A Survey Of 2022?

Suppose you are on a lunch break and got an email from a company’s customer service team you have just purchased a washing machine, and now they want you to give your feedback by filling out a survey. 

As soon as you open the survey link, you realize that the questionnaire is 50 questions long with ten open-ended answers. Feeling overwhelmed, you will exit the page immediately. 

The tricky part is that there is no accurate way to find how much time it takes to complete a survey and every business uses the length that’s right for them.

However, by using some tricks, you can easily calculate the duration of a survey.

How Long Does It Take To Complete A Survey
How Long Does It Take To Complete A Survey?

How to Calculate a Survey Duration?

As we have said earlier, there’s no reliable method to estimate the length of a survey mainly because questions themselves vary widely in length, and it is not possible to calculate the exact time it takes to respond to a survey. 

However, as per the most commonly used research method, the estimated duration to complete a survey is 3-4 questions per minute.

If your survey has grid questions, each row on the grid should be counted as an individual question.

Example: 

Let’s say a survey contains ten grid rows, this equates to 10 questions that will take a respondent approximately 2.5 to 3 minutes to complete before moving towards the next question.  

Read: 10 Best Survey For Money Sites That Pay Real Money

Read: How Do Survey Sites Work?


Methods to Calculate the Length of a Survey

Here are some alternate methods to calculate the survey length of a survey: 

  1. Method No1: (W/5 + Q*5 +(D-Q) *2 + T*15)/60

This is probably one of the most accurate methods to find how long it takes to complete a survey.

It is a bit time-consuming but allows you to calculate the length of an English survey within a few minutes. So here’s how it works:

  • Word Count (W)

Calculate the total word count of the questionnaire, including questions, options, and instructions, and also make sure to exclude the coding instructions.

  • Number of Questions (Q)

Count the total number of questions and also give each question 4 seconds of general thinking time and 1 second of navigation time. 

  • Total Number of Decisions (D)

Count the total number of decisions an average participant has to make while answering the survey and allow 2 seconds of thinking time per decision. Here’s is how you do it:

Single choice question= 1 decision.

Multiple choice question=0.5 of a decision per option.

Grids= 1 decision per row.

  • Open-Ended Questions (T)

Sum the total number of open-ended questions a respondent has to answer and allow 15 seconds for each question.

So on average, people take 15 seconds to answer the open-ended question, but this may vary depending on the difficulty level of the question. 

  1. Method No 2: (W/5 + R*1.8)/60

The second method is quite simple but still provides the closest estimate of the survey length. Just calculate the word count (W) and the total number of row options (R) of the questionnaire and apply the formula given above.

  1. Method No 3: (W/150)

Though we highly recommend using the above two methods for a more accurate estimate, if you are short on time to count the number of questions and rows, this method will give you a rough guess of the length of a survey. Simply count the number of words and divide it by 150. 


NPC Overall Rating

Leave a Comment