For starting a Lawn care service, the first thing that comes to your mind is how to attract new customers to grow your business fast.
Without building a loyal customer base, it is impossible to attract new customers and nurture your business.
Securing new customers requires dedication and patience. But with the help of the right knowledge & marketing strategies you can manage the newfound demand, reach more lawn care customers and retain them for a long time.
For example, did you know according to Get Jobber, 62% of landscaping or lawn care customers come from single-family residential homes.
In this guide, we’ll teach you such different ways to get lawn care customers fast and get on your way to business success. Let’s get started!
Read: What Is Lawn Care?
Also Read: How Much Is Lawn Care Per Month?
How To Get Lawn Care Customers Fast?
Once you find your first few Lawn Care customers, then finding more customers and growing your business will not be that difficult.
By following the right strategy and opting for the right marketing tactics, you can get Lawn Care customers fast. There are many ways to market or advertise our lawn care business and get your customer list started.
Below are some clever marketing strategies to promote your lawn care services:
1. Build Your Network
Networking is one of the best ways to let people know about your business and get new lawn care customers fast.
Since new businesses lack the reputation, it’s best to reach out to your friends and family, use your existing networks, or network with local businesses to reach out to people who know you already and are willing to buy your services.
2. Establish Social Media Presence
Establishing a strong social media presence is a must to market any business online.
Try to create as many business profiles as you can on all the social media sites including Instagram, and Twitter.
This makes it easy for people to find your services, build brand awareness and get more lawn care customers.
3. Utilize Print Media
Another proven approach to reaching your potential lawn care customers is print media.
Handing out flyers and brochures gives your prospects a brand experience and leaves a long-lasting impact which is hard to replicate online.
So you distribute the flyers door-to-door or leave your business cards and door hangers with your company’s name and number.
Though this method seems easy, it does require high-quality and engaging content to engage your target customers. 1
4. Online Classifieds
Another effective way to put your lawn care business in front of your potential lawn care customers is the online classifieds.
In this people post short advertisements to find customers in their respective industries.
There are many reliable online classifieds to choose from such as eBay Classifieds, Angie’s List, and the Facebook marketplace.
5. Say Yes to Newspaper Advertisement
Even though it’s a digital age, newspaper ads have been the longest-running form of advertising available for businesses to promote and market their products and services.
Newspaper ads have a better engagement rate, help you target a particular audience demographic through postal codes, insert more variety, cost less than other forms of advertising, and have massive potential to convey your message to your target audience and encourage them to act.
6. Email Marketing To the Rescue
If you’re tight on a budget, email marketing is an inexpensive way to send your business name and details to your target customer’s inbox without having to go door-to-door.
So the content of your email should be conversational and must include an exciting offer and call-to-action with a short and sweet subject line to stand out.
As a lawn care service provider, you should successfully promote individual services such as yard waste removal, fertilizing, pest control, tree removal, etc
7. Join Facebook Groups
Joining local Facebook groups related to your lawn care business is a great way to find customers.
You can either post on the group about your services to spread the word, or you find people who are looking for lawn care services.
When you find someone in the group looking for your service, then simply reach out to them politely. Suggesting a phone call or meeting in person can help you stand out and find clients.
8. Make your exisiting customers your Ambassadors
If you already have a few happy customers but are struggling to find more lawn care business leads, then you can let your existing customers find you clients. Here’s how you can do this:
Ask for testimonials
Ask your existing customers to share their reviews of your service.
Once you get their positive review, then with their permission, share the positive review on your marketing channels.
This includes your website, social media, flyers, face groups, etc. Their testimonial will help other potential customers to gain confidence in your service.
Start a referral program
Many businesses start referral programs to get more customers easily. In your referral program, you can offer an additional service, discount, gift of some sort, etc.
A referral program not only helps in attracting new customers but also keeps the old ones happy.
However, in order to start a referral program, you will need to have a good script, a list of your customers, a reward that you will offer, etc.
Ask for feedbacks
Ask your existing customer for their genuine feedback. Don’t just run after their praise but be prepared for any complaints or feedback that they may have.
Their praise will help you in getting more clients, and their feedback will help you in improving your service. 2
9. Set up Google Ads
Setting up Google Local Services Ads is a great move if you do not mind spending a little on advertisement.
Whenever someone in your local area searches for a lawn care business, Google ads will show your business ad on top of the search result page.
This way, local customers will be able to contact you easily.
Also Read: How To Price Your Lawn Care Services?
Tips From Reddit Users
How to get more clients for a lawn care business?
by in Entrepreneur
Wrapping Up
Finding customers is not that difficult if you know the right strategy and are willing to take a new approach.
In this guide on how to get lawn care customers, we shared nine ways with you using which you can get clients for your business fast. Hope this was useful..
FAQ
How can I promote my lawn care business?
Here are a few ways in which you can promote your lawn care business:
- Start your business website
- Claim Google my business profile
- Manage online reviews
- Distribute flyers
- Send out emails
- Start digital ads
- Implement SEO strategies
Is lawn care business in demand?
According to the U.S. Bureau of Labor, there are approximately 892,450 landscaping workers in the U.S., and their employment is expected to grow by 8% from 2020 to 2030.
Is the lawn care business profitable?
The operating profit margin of the lawn care business is between 15% to 45%. So yes, the lawn care business is profitable.
Amit Gupta is the founder of National Planning Cycles, a company that helps startups, individuals, and small businesses with their financial planning. He has a vast amount of experience in the finance sector, having managed Google Play accounts for some of the world’s most successful unicorns. Amit is an expert in his field, and he uses his knowledge to help others achieve their individual goals.
ARTICLE SOURCES
The National Planning Cycles is committed to producing high-quality content that follows industry standards. We do this by using primary sources, such as white papers and government data alongside original reporting from reputable publishers that were appropriate for the accuracy of information while still being unbiased. We have an editorial policy that includes verifiable facts with due credit given where applicable.