For starting a Lawn care service, the first thing that comes to your mind is how to attract new customers to grow your business fast.
Without building a loyal customer base, it is impossible to attract new customers and nurture your business.
Securing new customers requires dedication and patience, but with the help of the right marketing strategies, you can manage the newfound demand, reach more lawn care customers and retain them for a long time.
In this guide, we’ll teach you different ways to get lawn care customers fast and get on your way to business success. Let’s get started!
How To Advertise Lawn Care Business?
There are many ways to market or advertise our lawn care business and get your customer list started.
Below are some of the clever ways you can use to promote your lawn care services:
- Build Your Network
Networking is one of the best ways to let people know about your business and get new lawn care customers fast.
Since new businesses lack the reputation, it’s best to reach out to your friends and family, use your existing networks, or network with local businesses to reach out to people who know you already and are willing to buy your services.
- Establish Social Media Presence
Establishing a strong social media presence is a must to market any business online.
Try to create as many business profiles as you can on all the social media sites including Instagram, and Twitter. This makes it easy for people to find your services, build brand awareness and get more lawn care customers.
- Use Print Media
Another proven approach to reaching your potential lawn care customers is print media. Handing out flyers and brochures gives your prospects a brand experience and leaves a long-lasting impact which is hard to replicate online.
So you distribute the flyers door-to-door or leave your business cards and door hangers with your company’s name and number.
Though this method seems easy, it does require high-quality and engaging content to engage your target customers.
- Use Online Classifieds
Another effective way to put your lawn care business in front of your potential lawn care customers is the online classifieds. In this people post short advertisements to find customers in their respective industries.
There are many reliable online classifieds to choose from such as eBay Classifieds, Angie’s List, and the Facebook marketplace.
- Newspaper Advertisement
Even though it’s a digital age, newspaper ads have been the longest-running form of advertising available for businesses to promote and market their products and services.
Newspaper ads have a better engagement rate, help you target a particular audience demographic through postal codes, insert more variety, cost less than other forms of advertising, and have massive potential to convey your message to your target audience and encourage them to act.
- Email Marketing
If you’re tight on a budget, email marketing is an inexpensive way to send your business name and details to your target customer’s inbox without having to go door-to-door.
So the content of your email should be conversational and must include an exciting offer and call-to-action with a short and sweet subject line to stand out.
As a lawn care service provider, you should successfully promote individual services such as yard waste removal, fertilizing, pest control, tree removal, etc
Amit Gupta is the founder of National Planning Cycles, a company that helps startups, individuals, and small businesses with their financial planning. He has a vast amount of experience in the finance sector, having managed Google Play accounts for some of the world’s most successful unicorns. Amit is an expert in his field, and he uses his knowledge to help others achieve their individual goals.