With a current market value of $124 billion, the plumbing industry is one of the booming industries.
Running your own plumbing business is not easy, as many established companies already operating in this field.
While there is no one-size-fits-all strategy to help you attract both customers simultaneously, there are a number of plumbing marketing ideas that can help you attract the right customers at the right time.
In this article, we’ll be sharing some tips that will help you win more jobs and grow your plumbing business. Let’s get started!
7 Tips to Grow Your Plumbing Business
Here are seven tried-and-tested tips that will help you grow your plumbing business:
- Enlist Your Business to Local Directories
Submitting your plumbing services to the local directories and multiple local business listings is one of the best ways to reach relevant customers and grow your business fast.
Some of the most famous listing directories include Google, Yelp, LinkedIn, and Bing.
Enlisting your plumbing business on these local listings makes it easier for the customers to find your services and increase your chances of winning the job.
- Build brand awareness
Building brand awareness is another great way to attract more customers. Create a professional logo and a catchy business slogan that makes your business stand out from others and helps both existing and new customers recognize your brand.
- Optimize your website
Search engine optimization is a digital marketing strategy that helps small businesses like plumbing improve their visibility and rank higher on the Search Engine Results page.
Search engines crawl your website based on the keywords and content, and when someone searches for a keyword related to plumbing, they show them the websites optimized with the relevant keywords and content.
- Paid Advertising
Paid advertising is another dynamic marketing model to grow your plumbing business online. So Google Ads is one the best forms of paid advertising that helps you increase your online visibility and put your business in front of your potential customers.
These are pay-per-click ads, which means you need to pay a small fee whenever someone clicks on your ad.
- Social Media Marketing
Social Media marking is another great tool to interact with your potential customers and draw more sales.
Popular social media platforms like Facebook, Instagram, and Twitter can help you build an online presence to draw more leads and establish a loyal customer base.
- Email Marketing
When it comes to growing your plumbing business, Email marketing is one of the most effective ways to generate more leads through existing and new customers.
Hence, for a successful email marketing campaign, you need to build an email list. For this create engaging email content, format your emails for mobiles and desktop devices, and use popular marketing tactics to attract more customers.
- Offline Marketing
There’s no doubt that digital marketing is the best approach to promote your plumbing business. But that doesn’t mean that traditional and offline marketing tactics are any less effective.
To reach more customers, your marketing also needs to reach far and wide to the hands of everyone who doesn’t have access to the internet.
You can print your ads in the newspaper, print business cards, or make connections around you to ensure everyone knows about your plumbing business.
Amit Gupta is the founder of National Planning Cycles, a company that helps startups, individuals, and small businesses with their financial planning. He has a vast amount of experience in the finance sector, having managed Google Play accounts for some of the world’s most successful unicorns. Amit is an expert in his field, and he uses his knowledge to help others achieve their individual goals.