Running a successful HVAC business requires consistently bringing in suitable leads, gaining new customers, and closing more sales.
According to the Local Consumer Review Survey 2021, around 99% of consumers use the internet to find a local service before making a purchasing decision.
Lead generation is unarguably crucial for an HVAC business to mark its online presence and stand out in an increasingly competitive HVAC market and grow business. You need a solid HVAC advertising strategy.
In this article, we’ll discuss the importance of lead generation for an HVAC business and share some tips on how you can effectively generate HVAC leads for your business and stay competitive and beyond. Let’s get started!
Why Is Lead Generation Important For HVAC Business?
Lead generation is a process of attracting your target prospects and converting them into paying customers using a variety of strategies.
Any HVAC company requires lead generation to generate revenue for its survival. The more leads you get, the higher your chances are to turn those leads into sales.
With so many ways to generate leads out there, we’d highly recommend choosing a professional lead generation service that has all the tools and knows exactly how to generate HVAC leads to make your business grow.
15 Types Of Leads Generation For HVAC Business
Growing your local HVAC business might seem like a big challenge considering the small target audience you might have in your city, but it shouldn’t be that hard.
All you have to do to grow your HVAC business is to find ways to get new customers, book appointments, and turn them into a customer of your business.
You don’t need to have all the information on marketing or other stuff to generate these leads. Here are 15 ways to generate HVAC leads that have been working for HVAC business owners.
1. Automate the Entire Process for Customers
When a customer visits your website, if the process of booking an appointment with you or learning more about your business is too complicated, they might be irritated and leave.
Automate your booking system and other details to make the process easier and smoother for your visitors. It will increase your conversion rates and bring more leads.
2. Canvass the Area with Your Truck to Find Old Homes
Even though everything is digital nowadays, old tactics never go outdated. Take your truck and start going around in your city trying to spot old homes that might need HVAC systems to be installed or repaired.
When you spot an old house, knocking on their door and offering a special incentive or leaving your card could greatly increase your likelihood of generating leads.
3. Join Local HVAC Trade Associations
Each city and area has trade associations to help local businesses network and generate leads through their network.
These associations hold events, gather people around, and ensure that you get a good deal out of your membership in that trade associations.
You don’t have to pay anything, and it could greatly contribute to your network in your local area.
Participate in their events and ask for help from them when you need it regarding your business, expertise, or anything else.
4. Design Door Hangers and Use Them
First, create an eye-catching, easy-to-read design with your business name and contact information on it.
Then, bring those door hangers with you do leave them at the doors of neighboring houses in the project you worked at.
Once they see the hanger, they will be able to talk to your neighbor about your work.
Once their neighbor gives a good review and says they were satisfied, it might pursue them to work with you for their HVAC work.
5. Rent Ad Places in Local Newspapers
Find out which local newspapers are the most popular ones and who reads what. Once you know which local newspapers have the target audience you need, and many people read, talk to them to rent an ad place somewhere people can see. Then, design a small but very simple design for the ad. Put it in the local newspaper for people to see. Without making much effort, you will expose your business to most of your target audience and get possible leads.
6. Put Your Logo and Information on Your Trucks
You take your truck to a customer’s house whenever you are going to a project. When you brand your truck with your logo and information, neighbors of that house will see that their neighbors are using your services for their HVAC needs.
They will come to their neighbors and ask about you when they see that.
Considering they make a good comment about your services, they will be likely to come to you for HVAC services because it builds the trust a local business needs to get leads.
7. Start a Referral Program For HVAC Leads
The more satisfied customers you have, the more opportunities could arise from them.
Since they are the people who know and trust you to do good business, they are more likely to come back for a new job or refer you to someone.
However, hoping they refer you to someone is not really useful. Incentivize the referrals your customers will make.
If they make a referral and you get an appointment thanks to them, offer them a discount or some sort of special discount that could fit well within their needs.
Since there is something to gain, they will be more prone to refer you to their family and friends.
8. Offer Specialized Incentives for New Customers
No matter how good design you have on your website or referrals you have, it might still not be enough to turn a visitor into a customer.
At that point, you need to come in and offer something special. This could be a free inspection, a special discount, or anything else that might fit well within the potential customer’s needs.
By offering this incentive, you show that you believe in your work and that they should try you out.
You could put this on your website and make it for every customer to automatically get an incentive.
9. Try B2B Sales Process
Your only customers shouldn’t be individuals. You can also work with businesses and help their HVAC needs.
They will have more complex needs but will offer more value for your efforts since these projects generally come in bulk.
Find companies in your local area that might need HVAC services. Call them up one by one and offer your services with a special incentive.
Showcase your referrals and give them a good price with a small discount. These offerings will trigger them to work with you.
10. Network in Your Local Area
Your local area is the area where you can get work mostly since you are working in that city and your systems, licensing, and other details are suited for that area.
That is why knowing and networking with people in your city could generate leads in the long run.
If people know you, trust you, and have a working relationship with you, they will remember you if they have a need for HVAC services.
You could network in events, cafes, bars, or anywhere where people like to hang out. But don’t push your company.
Try to help people as an individual and give a card or mention your business in a short sentence.
11. Set Up Virtual Estimate System
Each house has different needs regarding HVAC systems, and offering an estimation of these prices could help your visitors determine whether to work with you.
By offering this automated virtual estimation system, you save time and money because if it is out of their budget or they don’t want to do it, you don’t show up at their door to hear this.
However, if you set your system up to give special discounts for various system sizes, it might help you get more leads.
12. Use Call Tracking Software
While you are making online or offline advertisements, it could be hard to determine from where you are getting traction and calls.
Find a good and reliable call tracking software and implement it in your business. Use this software to track the calls and see which ad helped them to find and call you.
This way, you can put more effort into working ads and fix what’s wrong with other ads.
13. Make Use of Google My Business Profile with Good Optimization
Not using Google as part of your lead generation process will leave you out of many potential leads.
Set up your Google My Business profile and write down all of your information as clearly as you can.
Put your logo and pictures as well for people to see you fully. After that, optimize the profile for your location and your target audience.
People will find you on Google Maps and Search when they search for an HVAC business in your area, thanks to this optimization.
14. Partner with Online Directories
Directories are one of the best ways to be in a pool of lead generation circles. Find local online directories listing HVAC businesses and list yourself in these directories.
You could offer something special for people coming from directories to stand out from other businesses on the list. Showcasing your referrals could also be a good option.
15. Optimize Your Local SEO in Your Content
In your website or social media content, if you don’t make any effort to organically reach out to your target audience via Google search or suggested content on social media, you might lose a big chance to generate leads for free.
Find high-ranking keywords, put good website links as resources to create domain authority and constantly generate content like writing a blog post.
Benefits Of Google Ads For HVAC Leads Generation
Here are some benefits of using Google Ads for generating leads for an HVAC company:
Faster results than SEO
Google Ads allows you to bid on specific keywords and gain instant visibility, and generate leads for your HVAC company.
Where SEO can take months to get the search results, Google Ads are much faster as it’s a paid form of advertising.
Build Brand Awareness
Brand awareness is another notable benefit of Google Ads that the majority of people tend to overlook.
In addition to driving leads to your website, Google Ads also helps build brand awareness through Google Display Network and increase your service’s visibility.
Email Marketing for HVAC Leads
Google Ads comes with Gmail integration which is an excellent way to reach more digitally savvy people and drive more qualified leads to your HVAC website.
Gmail ads appear on the promotion or social tabs and cost much less than the search ads
Remarket Audience With Best Deals
Remarketing is another great benefit of Google Ads that can help you get high-quality leads that will convert.
It allows you to connect with the window shoppers of your website, who have visited your website multiple times without adding it to your cart.
You can remind them of your services through Display marketing and RLSA campaigns.
Measure Your performance Constantly
Google Ads allows its users to constantly track the performance of their lead generation campaigns and calculate their ROI.
Additionally, you would also know who clicked on your ad, the number of leads generated, which keyword got the most traffic, and the overall cost of your leads,
Why Choose Us?
We have state-of-the-art marketing technology and a highly experienced team of experts great at finding 100% exclusive HVAC leads and sending them to you in -real-time.
We understand that every business is unique and has its own needs, and that’s why we provide services that our competitors don’t.
- Custom Landing Page
We will design a custom landing page optimized to get more conversions.
- SEO Management
We’ll optimize your site to optimize your ability to reach more qualified leads.
- Content Writing For HVAC Leads
Our team creates epic content relevant to your services that will attract more traffic.
- Focused on ROI
Our marketing campaigns are focused on maximizing your ROI through diligent conversion strategies.
- Dedicated Account Manager
We’ll pair you up with a dedicated account manager who will assist in every step of the process.
- Transparent Reporting
We allow you to track your HVAC leads generation data to give you a clear picture of how your account is performing.
- Only Pay for Results
You only have to pay if you get a valid HVAC lead and close the deal.
Read: 6 Best PPC Agencies
How do I attract more clients for my HVAC business?
To attract more clients for your HVAC business you can:
- Give your existing clients referrals
- List your HVAC service online
- Ask for testimonials
- Generate ads on social media
- Use a clear call to action
What is HVAC business?
HVAC stands for Heating, Ventilation, and Air Conditioning, and it refers to different systems which are used to move air outdoors and indoors.
Is HVAC business in demand?
Yes, the HVAC business is in demand and is predicted to grow by 4% by the year 2029 as per Bureau of Labor Statistics projects.
How can I generate HVAC leads for free?
You can ask your current clients for testimonials, give out referral bonuses, use social media, and can even directly approach your client’s neighbors to generate HVAC leads for free.
Shefali Jain is a Content Editor & Writer at National Planning Cycles.
After completing her graduation in hospitality, Shefali decided to follow her passion and started writing. Shefali has been writing for two years now and contributes to our website as a skilled editor and content writer with strong research skills. Writing product and service reviews, biographies, and book reviews are some of her key areas, among many others in which she specializes.