Efficient lead generation lies at the heart of every junk removal business.
Today, most people look for Junk removal companies on Google, which is why you need to establish an online presence to attract clients and generate leads using digital marketing techniques.
The good news is that now you can outsource lead generation without having to spend hours figuring out how they attract high-quality leads.
However, to get the most bang for your buck, choosing a junk removal leads generation service that suits your business model and budget is essential.
In this guide, we have discussed everything you need to know about generating leads for your junk removal business. Let’s get started!
What Is Lead Generation In Junk Removal Leads?
Like any other business, a junk removal business can’t survive without leads.
However, while you may receive referrals, those are not enough to expand your business, and you need to find new ways to generate qualified leads.
To generate leads for your junk removal business, you have to identify, attract and convert visitors into prospects through outbound and inbound marketing channels as well as lead generators such as search engines, email campaigns, and your website.
Leads Generation For Junk Removal
If you own a junk removal business, you are probably looking for ways to generate leads to keep your business afloat.
In a business such as a junk removal business, you can’t use most of the ways that global businesses are doing because your target audience is much smaller.
This might seem too complicated, but it actually is not. We compiled a list of 15 ways to generate leads for your junk removal business.
1. Focus on Unique Value Proposition
Not only your target audience is small, but you also have competitors focusing on the same small target audience.
You need to be different from others and offer a good proposition that will attract people to you.
This could be lower prices, more professional work, or anything that will put you at the top of people’s heads.
You can combine several value propositions to generate a more unique approach.
2. Create an Email Newsletter
Everyone uses email and checks their inboxes each day to see what they got. Even though many people don’t even read advertisement emails, and email newsletters might seem useless, it is actually not.
All you need to do to make it useful is to provide value with your emails. The email list you have is most probably all people interested in the junk removal business.
Create informational emails and answer common questions and give tips and tricks. Add a small call-to-action to turn those readers into leads.
3. Wrap Your Truck with Your Brand
You go to your customer’s house in your truck and your drive it all around the local area you serve.
When you park your truck outside of a customer’s house, if you wrap your truck, people will see that and go to your neighbor to ask about your service.
The design you put must be simple and easy to read. It is enough if it only contains your name, logo, and contact information. They can get more detailed information from your customer or website.
4. Put Lawn Signs on Customers’ Yards
What other best way to showcase your work than to directly put your name on your finished project?
Design lawn signs with your contact information on them and ask for permission to put your lawn signs on your customers’ yards or at the entrance of their houses.
People will be able to see that and check out your work by themselves. This is the perfect way to create trust.
5. Send Out Mass Physical Mails
Even though physical mails are not as common as before, they are still a goldmine for many local businesses.
Write up some good letter, add a special offer like a one-time discount or a free inspection and send it out to every house with a yard in your area.
Since people don’t get much to their mailboxes nowadays, it will be easier to attract attention. However, put your contact information in your letter right after the call-to-action.
Read: 6 Best SEO Companies
6. Always Check Your Statistics
You might have been doing several ways to attract leads, but you can’t scale up your efforts if you don’t know what works and what doesn’t.
Track all of your ways and check those statistics occasionally. With online tactics, you can do that easily, but with offline lead-generating ways, it might be tricky.
You could use software to help you track these. However, make sure to get the statistics correctly, even if you have to follow it up yourself.
7. Understand Your Target Audience
If you don’t know who you are selling to, you can’t find a good value proposition or offer unique discounts or incentives.
Take the time you need in order to research and understand more of your target audience, see which platforms they use the most and what it is they generally need.
Once you have a broad idea about these, create your offers and designs according to these. Since you directly talk about their issue or be where they are, getting leads will be much easier.
8. Increase Your Search Visibility
The business has to be out there when people search for it. Just like you put a sign on your storefront for people to see you, you need to do the same on the internet.
Focus on increasing your search visibility both on search engines and on social media.
The best way for that is local SEO. Increase your domain authority, include related keywords to your content, and publish frequent blog posts for people to see your efforts and accommodate a wider range of keywords in search engines.
9. Set up PPC Marketing Campaigns
Investing in paid marketing campaigns gives you faster results than other campaigns. Set up a pay-per-click marketing campaign and have a set budget for that.
Set the right area, keywords, and other campaign details. You also need to design a landing page with a good call-to-action so that the visitors who click on your ad can turn into leads.
These call-to-actions on your landing page could be anything like giving out a time-bound special offer or a free incentive.
The main point here is to create a difference and attract attention.
10. Focus on Videography and Photography
Using photography to showcase your work and videography to answer questions and give tips and tricks to potential customers is a great way to let people know about your expertise.
By making videos on different platforms like YouTube or Facebook, you can also gain a following that will convert into leads later.
Include photos of your work on your website and occasionally share them on your social media as proof of your work.
11. Use Referrals to Showcase on Your Website
Once you finish a job with a customer, ask them if you can use them as a referral.
Take pictures of the work and use their text referral on your website. You can put both of them together with their name if they allow it.
It is a better way to create trust between your visitor and you and make it easy for them to make the decision.
In addition to referrals, asking them to leave a review on Google or other platforms about your business and project could help.
12. Participate in Local Related Events
There are most probably many events happening in your local area on different topics.
Take the time to look up these events and find events that you think might be related to junk removal.
It could be a homeowner event, real estate event, or anything else. Go there and network with people, give out your card, and maybe help people with their questions if they have any.
If the situation allows, participating in speaking at the event could also help in letting people know about you and your business.
13. Have a Referral Program
Your satisfied and old customers are your best way to get new customers.
They have the experience, and their word matters more than yours when it comes to the quality of your work.
Create a referral program where your customer can benefit by referring a friend or family.
You could offer them a discount or anything that you think might satisfy them. A referral program with benefits will push your clients to refer you more actively.
14. Have an Online Booking System
If a visitor and likely a potential customer wants to book an appointment with you to talk details and get your opinion on the project, they will have to call you and find a suitable time that fits both of you.
This takes time, and it might need back and forth communication which will delay or even cancel the entire thing from time to time.
Instead, create an automated booking system on your website. This way, your visitor can just go to your website and choose the date that’s available to both of you in a minute.
However, make sure that the booking page is easily accessible and not complicated to set the appointment.
15. Partner with Similar Businesses
Instead of seeing other business that does junk removal as competitors, see them as potential lead generators. If you partner with them and create a relationship, you could benefit from their clients.
Of course, they won’t send all of their clients your way, but if they have too much in their hands to handle, they could send those clients to you.
You would need to do the same to maintain that relationship if you have too many clients at your hand.
Benefits Of Google Ads For Junk Removal Leads Generation
Here are some benefits of using Google AdWords for generating leads for house cleaning:
Quicker Results Than SEO
Google AdWords is way quicker than SEO and helps you gain the visibility you want for targeted keywords even before you have the site reputation and SEO rankings needed to see results organically.
Additionally, the platform is more transparent and makes your page grow exponentially.
Easy To Measure
Google Ads are easy to measure and lets you see how your visitors are behaving on your website, where they come from, what they click, where they went after clicking the ad, and how much time they spend there.
Increase Brand Awareness
Google AdWords also serves as a great way to build brand awareness by maximizing your search ad impressions.
Your ad is seen by your potential customers multiple times a day through the Google Ad network. Even if they do not click, they see your brand and what you offer.
High Conversion Rate
If done correctly, Google Ads is one of the best ways to gain profitable leads.
Choosing the position of your ads wisely and using hyper-specific long keywords can help you earn more conversions.
Reach More Prospects
Google has integrated Gmail Ads with Google AdWords making it easy for users to reach more prospects through email marketing.
These ads usually appear on the promotion or social tab and cost much less than the search ads.
Reconnect With Visitors
You can change your ad settings and reconnect with them through Display remarketing or RLSA campaigns.
Get A Leg Up On Your Competitors
No matter what industry you belong to, your competitors are always there to steal your traffic and lead using PPC and SEO.
Google Ads helps you climb to the top of the SERPs and rank better than your competitors by upping your bid on the right keywords.
Read: 6 Best PPC Agencies
Why Choose Us?
We have a lead generation system specifically designed to promote Junk Removal companies online.
We generate leads from homeowners and businesses from your local market in real-time. Our leads are 100% exclusive, and we never sold them to any of your competitors.
Our goal is to understand each client’s unique needs and do our best to meet those needs. By choosing TOTO Dream Marketing, you’ll have access to the following:
- Custom Landing Page
A highly converting custom landing page designed to accelerate your exposure, improve your lead capture rate and give your visitors a pleasant opt-in experience.
- SEO Management
We’ll build an SEO-friendly mobile-optimized website to generate leads for your junk removal company.
- Content Writing
Our team of professional writers will provide engaging
and optimized content that speaks to your customer needs and ultimately encourages new junk removal leads.
- Focused on ROI
Monitor your traffic sources, conversion paths, and ad spend to measure your Return-On-Investment (ROI).
- Dedicated Account Managers
Our dedicated account manager will help manage your account, develop custom campaigns to generate leads, and guide you through how to convert leads into customers
- Transparent Reporting
We believe in transparency and allow you to know where your leads come from and when you get them.
- Only Pay for Results
Our lead credit policy ensures that our customers only pay for verified leads.
How to attract more customers for Junk removal business?
To attract more customers to your business, you can:
- Get more reviews for your business on TrustPilot, Yelp, etc.
- Build your network with realtors and businesses.
- Analyze your audience
How many Junk removal businesses are there in the U.S.?
There are over 20,000 Junk removal businesses in the U.S.
How much can I earn per job in a Junk removal business?
The average price for a Junk removal job is $400 per job.
What is the quickest way to get more Junk removal leads?
The quickest way to get more Junk removal leads is by:
- Listing yourself on My Google
- Building an SEO-optimized website
- Utilizing social media for advertising
Shefali Jain is a Content Editor & Writer at National Planning Cycles.
After completing her graduation in hospitality, Shefali decided to follow her passion and started writing. Shefali has been writing for two years now and contributes to our website as a skilled editor and content writer with strong research skills. Writing product and service reviews, biographies, and book reviews are some of her key areas, among many others in which she specializes.