Every home remodeling contractor knows that Kitchen Remodeling leads are the lifeblood of the home improvement business and are critical for sustaining and growing their company.
A good lead generation plan gives your kitchen remodeling business the best opportunity to grow and generate more revenue.
In this guide, we will discuss why leads are essential for growing your kitchen remodeling business and share some ideas about how to generate more remodeling leads for your business.
Why is Lead Generation Important for Kitchen Remodeling Business?
The home improvement industry is highly competitive, and to sustain your business. It’s crucial to generate new kitchen remodeling leads constantly.
Lead generation helps attract local customers through proactive searches in a specific area and gain more revenue.
A lead generation plan is one of the best ways to promote your business to a larger audience and improve your market presence.
When your target audience knows more about your services, you have better chances of converting them into leads and then buying customers.
15 Foolproof Methods To Get More Kitchen Remodeling Leads Of 2022
Generating leads and keeping customers is one of the toughest things for every business out there. You need to find functioning ways and use these ways without too much spamming.
Ways to find leads get narrower for local businesses because you are looking to find people in a certain area.
The number of people interested in your business and willing to work with you is much lower.
Here are 15 ways to generate kitchen remodeling leads that have been working for kitchen remodeling business owners.
1. Create Google Ads Campaigns with High-Ranking Keywords
Google offers every business out there the opportunity to rank at the top of the search engine in different keywords with its Google Ads product.
You need to invest some money into Google Ads and create marketing campaigns.
While creating the campaign, you must write down high-ranking keywords in your niche and area so that when someone searches for a kitchen remodeling company in your area, you will come at the top.
2. Be Active on Different Social Media Channels
There are many different social platforms billions of people are using every day. These social media platforms are a great way to get in front of your target audience.
Set up your social media accounts, put all of your business information and start posting on behalf of your business.
Share insights, and answers to common problems, showcase your referrals, and anything similar.
With the proper keyword usage and constant posting, you will have a certain following for leads.
3. Invest in Paid PPC Marketing Campaigns
One of the best and most useful paid marketing campaigns you can use on different platforms is PPC marketing.
It means “pay-per-click,” and when you create your campaign and start it, you only pay for however clicks you get on your ad.
This could rather give you better opportunities and spend less money if you can create a good landing page that will attract your visitors and turn them into leads. Consider hiring a professional designer for the landing page.
4. Optimize Your Website for Local SEO For Kitchen Remodeling Leads
Your website is your identity online. Whenever someone searches for a kitchen remodeling business online, they will look on the first page of the Google search results and click on the one that seems the most fitting for their needs.
Research the things your target audience is searching for on the internet and use those keywords accordingly on your website.
These keywords will let you rank higher on the search results. This way, you can get many more visitors who would potentially turn into leads in the future.
5. Work with a Lead Generation Service
Search for lead generation services that could help you with identifying leads searching for kitchen remodeling companies in a certain area.
Ensure that this company has all that you need regarding your target audience because you need a specific target audience in a specific niche.
Getting leads might be harder than their line of work. When you find a lead generation service that fits your needs, let them do most of the work for you.
6. Use Your Existing Customers for Referrals
A business’s best way to get leads without too much effort is to use existing networks and customers.
Go to your old and existing customers that are satisfied with your service and offer them an incentive for any referral they could make.
This could be a discount on the next remodeling or something that might benefit them in the way they need.
The point here is to provide something in return for a referral. This will push them to make an effort to refer you to a friend in need.
7. Send Informative Content over Email
Businesses are sending spam emails to their customers in the hopes of getting leads. This isn’t very pleasant, leading people not to read any email they receive from companies.
That is why, if you can use emails wisely and answer questions, give quotes, inform people, and be helpful about anything related to your business, you can attract some people.
The trick here is not to be spammy and advertise anything. All you need to do is write a short informative email and send it out occasionally with a small call-to-action at the end.
Use the emails of existing and old customers and ask for emails of visitors and potential leads.
8. Manage Your Online Reviews
Your reputation is all about the reviews you have online. If your reviews are not good enough, even the visitors that were keen on using your services will choose to go for a different company.
You must maintain a good reputation by managing your online reviews all the time.
If there is a negative review, try to solve their problem by getting in touch with the customer personally and offering a free review on the service.
If there is misinformation in the reviews, make sure to clear that up or get it removed from the website.
9. Set Quality Backlinks on Your Website
When Google crawls a website online and decides to put it on the search engine results, it evaluates its quality by checking several things on your website.
One of the most important things that it checks is the backlinks you have on your website.
This shows Google how reliable the information it is you are giving on your website.
If you use reliable websites and refer to them on your blog posts and other parts of your website, Google will see the information as quality and treats it accordingly.
10. Write Blog Posts for Efficient Organic Traffic
Generating leads is not just about paying for marketing campaigns or showing yourself to people in real life. It is also about attracting traffic without doing anything constantly.
Writing a blog is one of the most efficient methods to constantly attract leads to your business. The important thing you must do with your blog posts is to provide value and not write unnecessary posts.
Your posts must be unique, informative, and SEO optimized. These quality blog posts will attract visitors and make them stay on your website for longer times, searching through other articles.
11. Create Retargeting Ad Campaigns on Social Media
When you start a PPC campaign or other types of paid marketing campaigns, the campaign will have statistics for people who visited your website but did not convert to leads.
These people are generally more inclined to book an appointment with you if they see your ad again.
That is why you need to retarget them with different retargeting campaigns on social media.
If you can show yourself to them again, you could convert them to a lead with a better and more personalized visual.
12. Host Local Events for Homeowners
Kitchen remodeling is mostly for homeowners, and your target audience is mostly them in your neighborhood.
Reaching out to homeowners and helping to solve their problems could be helpful for your business.
Host a local event for homeowners where you invite other businesses like plumbing to share their expertise and network with people.
You can create a good relationship and leave a good impression on potential customers by helping them with more than one issue in their lives.
13. Give Free Remodeling Plans
Incentivizing your offers and offering freebies or other personalized offers to let people see how good you are at your work could take you a lot of steps further.
When you are talking to a hesitant customer or someone who is looking around for other businesses, offer them a free plan or a special discount.
This free remodeling plan could show them if you are a match to work together and help them to make their decision.
14. Focus on High Conversion Rate
If you are getting visitors but not enough leads, you probably have a problem with your website and content.
When this is the case, you are not attracting people to make the sale and thus, have a low conversion rate.
Redesign your website, structure your pages and messages better and be simple. Focus on getting those visitors to book a meeting with you.
Your website must focus on converting the leads instead of talking about unnecessary information.
15. Have Solid Relationships with Similar Businesses
There are many different kitchen remodeling businesses in each city, and they could create good leads for you if you use them correctly. Instead of seeing these businesses as competitors, try to create a relationship with them and network.
If you refer your customers to these businesses when you have too much to handle and can’t handle them, they will most likely return the favor by doing the same for you. It is like a referral but in a different manner.
Benefits of Google Ads for Kitchen Remodeling Leads Generation
Faster than SEO
Google Ads and SEO are both great to optimize your presence on Google and its services.
However, with SEO, it may take months and even a year before you see your website appear in Google searches.
Google Ads are faster than SEO and help your website rank higher quickly above the organic results.
Engaging Formats For Kitchen Remodeling Leads
Google Ads offers a variety of engaging formats such as YouTube in-video ads to engage more leads and generate revenue for your company.
So video ads have now become an essential part of every marketing strategy to reach more people and drive more traffic to your website.
Leverage User Intent
One of the greatest perks of Google Ads is that it allows advertisers to target audiences currently searching for services similar to them on the web, using Google Display Network and YouTube Video Ad campaigns and boosting their chances of getting more kitchen remodeling leads.
Read: 6 Best PPC Agencies
Promote your Business outside of Google
Google Ads gives advertisers an option to promote their business outside of Google on other relevant websites in the Google Display Network, where you have better chances of connecting with more potential leads.
Only Pay for the Results
With Google Ads, there is no risk of wasting money on an unsuccessful campaign because you only pay for the results.
Google Ads is pay-per-click advertising, where advertisers only pay if their ad gets a click, which means you only pay on getting the results.
Why Choose Us?
TOTO Dream Marketing helps kitchen remodelers grow their business by providing high-quality exclusive leads.
We use data-driven strategies to give our clients unmatched insight into thousands of kitchen remodeling leads with the highest potential to convert.
Here is how we help our clients grow their kitchen remodeling business:
- Custom Landing Page
We’ll build a custom landing page that will instantly lead your visitors where you want.
- SEO Management For Kitchen Remodeling Leads
Our SEO experts will optimize your web pages for search engines to boost your chances of getting found by your potential leads.
- Content Writing
We’ll provide great quality content on a regular basis to bring more people to your website
- Focused on ROI
Our resilient marketing strategies will significantly increase your ROI and also improve your customer retention.
- Dedicated Manager
You will be accompanied by a dedicated one-on-one account manager who will manage your account, deal with technical stuff, and also provide strategic advice.
- Transparent Reporting
So transparency is our founding principle, and we report exactly what we are doing to the clients to help them make changes accordingly.
- Only Pay for Results
You only pay if you get qualified kitchen remodeling leads that convert.
FAQ
How to market yourself as a Remodeling Contractor?
The following tips can help you in marketing yourself as a remodeling contractor:
- Acquire testimonials
- Be active on social media
- Optimize your website
- Offer referral discounts
Is Home Remodeling a lucrative career?
On average, home contractors make $300,0000 in profit annually and $1 million in revenue. So yes, Home Remodeling is quite a lucrative profession.
What is the simplest way to get a Home Remodeling lead?
The simplest way to get a Home Remodeling lead is by asking the neighbors of your current client if they are looking for this service.
What is an ideal budget for Kitchen Remodeling?
Kitchen Remodeling can cost anywhere between $5000-$50,000. An ideal budget for kitchen remodeling can be around $12,000-$30,000.
What all things are included in a Kitchen Remodel?
Kitchen Remodeling includes:
- Flooring
- Painting
- Appliances
- Plumbing
- Countertops
- Lighting
- Cabinets and more
Shefali Jain is a Content Editor & Writer at National Planning Cycles.
After completing her graduation in hospitality, Shefali decided to follow her passion and started writing. Shefali has been writing for two years now and contributes to our website as a skilled editor and content writer with strong research skills. Writing product and service reviews, biographies, and book reviews are some of her key areas, among many others in which she specializes.