Noom Diet Review 2023

Here’s Noom Diet Review, including its benefits and drawbacks, as well as who should and shouldn’t use it.

It’s an unfortunate reality that many people struggle with their weight.

The statistics are alarming, and the consequences of being overweight can be serious. 

Obesity is linked to health problems such as hypertension, high cholesterol, type 2 diabetes, heart disease, stroke, and even some cancers. It also puts you at greater risk for joint pain and arthritis. 

Plus, it just feels terrible not to feel good about how you look in your clothes or see pictures of yourself looking very different from who you really are! 


GuideNoom Diet Review
CostStarting at $60 per month
Best FeatureWeight Loss Program
OfferGet 14 Days Free Trial From Official Website

If you’re looking for an effective weight loss program, Noom will be one of the top recommendations by many people. 

The fitness and weight reduction app claims to help individuals “stop dieting” and “achieve life-long results.” (According to Forbes, it has been downloaded more than 50 million times since its debut in 2016!)

Noom uses a psychology-based approach to help you lose weight and build healthy behaviors that will help you achieve your goals. 

Curious about what Noom has to offer and whether it’s worth the money? 


Key Takeaways

  • Noom is a subscription-based app that provides personalized nutrition plans for weight loss.
  • Their plans are developed by a team of over 100 dietitians and health professionals who create daily meal plans, recipes, and dining-out tips.
  • The noom app offers features such as Goal trackingEducational content & Virtual coaching.
  • Noom’s monthly subscription starts at $60 per month, which is a bit expensive, but it also offers a free trial.
  • Noom has a rating of 4.4/5 on Trustpilot.

What Is Noom?

What Is Noom?
What Is Noom?

Noom is a subscription-based app that promises to help users lose weight by providing personalized nutrition plans based on their lifestyle habits and preferences. 

There are points systems involved; instead, Noom focuses on teaching healthy eating habits and behavioral changes rather than the number of calories in food. 

The personalized plans are developed by a team of over 100 dietitians and health professionals. 

In addition to providing education about nutrition, healthy eating habits, exercise, and mindfulness techniques, Noom also provides users with community support from fellow Noomers (the company’s term for subscribers).

The app provides daily meal plans, recipes, and dining-out tips. 

The dietitians also analyze the food intake of Noom members with an online food journal. 

Users can log their meals, activities, and weight to get more personalized feedback from the app’s dietitians. 

They can also join groups within the app to discuss their progress with other members.

Related Articles

How Does Noom Work?

How Does Noom Work?
How Does Noom Work?

Noom describes itself as a “lifestyle” app rather than a diet app. While we agree in part, Noom’s primary goal is to assist you in losing weight.

During Sign Up

Noom sign up

You’ll be asked a series of questions when you sign up. It’ll take a while to go through them all, but if you do, Noom can customize your health plan to your specific needs and goals. 

The questions start with your weight, height, and gender before moving on to your goals and motivations. 

You may then specify your weight loss goals and timeframes, affecting the number of calories Noom recommends you eat during your program.

(The more weight you want to reduce, the greater the calorie deficit required.)

Noom will not recommend a diet that is less than 1,400 calories per day for men and 1,200 calories for women, regardless of your goal weight. 

According to online reviews, Noom often recommends a lower limit. However, 1,200 or 1,400 calories are considered too low for most people. 

To put things in perspective, the US Food and Drug Administration only advises such a low-calorie intake for a small kid (and one who isn’t very active).

Post Sign Up

Noom requires you to complete ten mini-lessons on behavioral change and psychology over the course of sixteen weeks. 

You choose whether to spend a minimum of five minutes to a maximum of sixteen minutes each day on the lessons. 

After two days, you’ll be assigned a goal coach who will contact you twice a week to check in, inquire about your progress, and send motivating messages.

After a few more days in the program, you’ll be allocated a group coach and a peer group. 

The peer group coach moderates the conversation, provides weight loss recommendations and sometimes replies to individual messages. 

Both the goal coach and the group coach are Noom certified and have a bachelor’s or associate’s degree in addition to 2,000 hours of wellness experience.

Your calorie restrictions are based on the information you’ve provided. 

For some pre-diabetic and obese individuals, Noom may recommend its diabetes prevention program.

The Centers for Disease Control and Prevention (CDC) approved the first mobile health program for providing an evidence-based type 2 diabetes prevention program.

On top of that, Noom features a step counter, so as long as you have your phone with you all day, you’ll know exactly how many steps you walked. 

The app encourages you to keep track of your blood pressure, blood glucose levels, and water consumption.

Although the Noom plan is meant to last 16 weeks, it is recommended that you purchase up to twelve months for effective weight loss and maintenance.

What You Get In the Noom App

What You Get In the Noom App
What You Get In the Noom App

According to the Noom website, here’s what you’ll get with their app:

  • Goal tracking. The majority of apps allow you to set and monitor goals. Additionally, Noom features biometric tracking.
  • Educational content. Noom’s educational content is one of its distinguishing features. It educates you about nutrition and encourages you to focus on your motivations and goals rather than merely helping you lose weight.
  • Virtual coaching. You can choose how frequently you want to communicate with your virtual coach from Noom. This flexibility appeals to users since it allows you to choose how much assistance you need. It’s worth noting that the coaching takes place through a chat feature rather than phone or video sessions.

Noom is, unsurprisingly, all on what you eat. Food is divided into three categories by Noom: green, yellow, and red. 

Each color indicates the calorie density of the foods in that category:

  • Green foods, mainly fruits and vegetables, have the lowest calorie density and the maximum nutritional content. 
  • Yellow foods, such as fish, eggs, and rice, contain more calories and fewer nutrients than green foods. 
  • Red food, such as cake or chips, contains the most calories and the least nutrients.

According to Noom, a 30 percent green food, 45 percent yellow food, and 25 percent red food diet is ideal. 

Compared to other diet apps, Noom is more realistic. While it suggests that you eat fewer foods in the red group, it does not completely restrict your diet. 

Noom also provides a rather comprehensive list of recipes, broken down by color. You can meal prep using the app if you’re starting from scratch.

How Much Does Noom Cost?

How Much Does Noom Cost?
How Much Does Noom Cost?

Noom’s monthly subscription is starting $60 per month, with discounts available if you buy multiple months at once. 

It isn’t the most affordable app on the market; in fact, there are free applications that provide some of the same features. 

However, if you think you would benefit from the coaching and want to learn more about living a healthy lifestyle, Noom could be worth the price.

In the paid version, you fill out a more extensive questionnaire about your lifestyle and health objectives and what may be preventing you from reaching your weight-loss goals.

However, Noom’s paid app also heavily emphasizes education—helping you realize, for example, that your salad is more nutrient-dense and less calorie-dense, rather than just telling you salad is a healthy choice.

Simply put, it’s a diet app that wants you to understand why you want to lose weight and how to do it, rather than just helping you lose weight blindly.

Pros of Noom

Overall, Noom impressed us with several positive features. It’s simple to sign up for the app and user-friendly. 

Everything in the app is organized logically, and you won’t have any difficulty when searching for anything. 

If you choose not to use any of the other features, you could get by simply using the homepage.

Focuses Not Only on Diet but Also on Behavior

It all comes down to losing weight in the end. Noom’s journey, on the other hand, is more comprehensive.

It’s not just about the meals you record in the tracker. Noom’s goal is to help you develop healthy eating habits and break unhealthy ones. 

It also actively encourages that it’s OK to lapse or eat something merely for the sake of doing so. 

Noom comes across as a more understanding friend than a drill sergeant. This might help in the long-term weight loss and maintenance of a healthy lifestyle.

Doesn’t Rule Out Food Groups

There are several diets out there that exclude certain food groups.

While this may seem like a good way to shift the scales in your favor, it might eventually lead to harmful eating habits. 

With Noom, there’s no restriction on any food group. 

Yes, food is divided into categories based on calorie density, and each section has recommendations, but nothing is shown as untouchable. 

Even though Noom urges you to eat lesser of those high-sugar or fatty items, you have the autonomy and flexibility to eat anything you want.

Focus on Long-Term Weight Loss

Commitment, education, and awareness are all necessary for long-term weight loss, and Noom provides all three. 

The app does not provide any quick solutions nor restrict foods or promote eating at certain times of the day. 

The focus on whole foods and cultivating a healthy relationship with them is a Noom principle that the company claims will result in long-term weight loss.

Cons of Noom

It’s Virtual

This one won’t bother you if you thrive in the digital world. 

The fact that Noom is virtual may be a concern for people who like the commitment and relationship of a personal trainer or gym companion. 

It’s fully technology-dependent. Although you can register online, everything else is done via the app. So you can only track and access everything on your phone.


Another factor to think about is the price. 

While free trials and discounts are available, the monthly cost may exceed what some people are willing to spend on a weight loss app. 

At roughly $60 per month, it isn’t the cheapest option. 

The advanced features it provides aren’t likely worth the money for someone who simply wants an app that monitors their steps and food intake.

No Specific Meal Plan

If you’re looking for an app that will provide you with prepared food options or a customized meal plan, Noom is not for you.

Noom has no food rules other than a daily calorie limit and specified percentages of red, yellow, and green foods. 

Some people will thrive with this food freedom, while others who have become used to prescribed eating habits may feel uneasy without it.

Does Noom Work?

Does Noom Work?
Does Noom Work?

Noom’s strong features are its reasonable nutrition approach and simple logging. 

You don’t need an app for that. All you’ll need is a calculator and a notepad. 

But Noom makes things a lot simpler. It’s satisfying to see your weight graph decline, and having a simple-to-use interface for logging your meals makes it easy to keep track of your intake.

We really liked how private Noom allows users to be during the process. 

There are no restricted foods, no meetings to attend, and you have the freedom to read — or ignore — the materials they provide at your convenience.

NPC Noom Ratings

Diet Complexity 4.5/5

Customer Ratings And Reviews

Noom Customer Rating And Review
Customer Ratings And Reviews
Customer Ratings And Reviews

We feel that looking for customer reviews and ratings online is a great way to know the actual worth of a company or site.

And so we checked Noom’s rating on Trustpilot. A total of 58,800 people have given an average rating of 4.4 stars to Noom, which is quite impressive.

What differentiates the Noom diet from others?

Here are the features of the Noom diet that differentiate it from others:

  • A personalized diet plan 
  • You get in touch with a health coach
  • You get weekly challenges and education that includes different health topics
  • A tool that would help in tracking your progress so far
  • It has biometric tracking

Our experience with the Noom diet

There is nothing new about this application, but it helped me greatly because of the psychological learning about health and tracking health progress.

The personalized weight loss helped me lose weight fast.

Noom Diet Comparison

Let’s compare Noom Diet with similar services:

Noom diet vs. WW 

Noom diet uses a color-coding system, but WW is all about the personal points system.

You can get access to in-personal support if you pay more at WW, but you will only get virtual check-ins with a coach every on Noom.

Also, you get education about fitness on the WW website or on its app. You get important daily lessons on fitness if you are using Noom. 

Noom diet vs Dr.Berg Keto diet

The Keto diet is also becoming popular because it is a unique way to lose weight.

You get to eat high-fat and low carbohydrate foods in the keto diet by Dr.Berg, but you will be eating only low-calorie and water-rich food items in the Noom diet.

You pay $10-$59 per month for the its diet, but you will have to pay $128.99 for the keto diet plan.  

Noom diet vs MyFitnessPal

MyFitnessPal is completely free. You can download this app on your cellphone and record your daily calorie intake.

It won’t provide you with any diet plans. You can just calculate your calories and how many calories you burned with exercise.

It will help you to keep a record of your daily activities. At the same time, the Noom diet is all about providing you with diet plans that would help you to lose weight. 

Final Thoughts

We like Noom because of its virtual coaching tools and educational content. While it is a diet app, if you use it to its full potential, you’ll achieve more than simply weight loss. 

While it’s not free, it does provide several advanced features other apps don’t have. 

Noom is a potentially helpful app, but it will only work if you use it consistently. 

It’s ultimately up to you to commit to a healthy lifestyle; it can only help so much.


How much does Noom cost annually?

Noom provides a variety of plans at different price points, ranging from $60 per month for a monthly auto-renewing plan to $199 for a yearly auto-renewing plan. 

The annual auto-renewing plan is the most cost-effective option if you’re interested in a yearly membership.

How can Noom help me lose weight?

According to the company, Noom takes a psychological approach to weight loss by helping users develop and maintain healthy eating and physical activity habits. 

Daily informative articles, weight and food logging, interactive challenges, caloric intake, and more are part of Noom’s weight loss program.

How long does the Noom trial last?

Noom has a seven-day trial period and is now running a “pick your trial price” campaign, which allows users to pay $0.50, $3, $10, or $18.37 for their trial.

According to the company, the seven-day free trial costs roughly $10.

How much Kgs can a person loose using Noom?

Noom boasts that, on average, its users can lose 1 to 2 pounds (0.5-1kg) weight every week.

However, this may vary from person to person, their lifestyle, eating habits, etc.

Does Noom really work?

In a study, it was found that almost 78% of people lose weight using Noom, and in fact, 23% were able to lose 10% of their body fat.

Does Noom work for over 50?

Many people over 50 have found success using the Noom app to help them lose weight and live a healthier life.

Noom offers a comprehensive weight loss approach that includes diet and exercise tracking and support from a team of experts.

If you are looking for a weight loss solution that can help you lose weight and keep it off, Noom may be a good option.

Is Noom a starvation diet?

Noom is not a starvation diet. While you may be required to eat fewer calories on this plan than you are used to, you will not be starving yourself.

You’ll still be able to enjoy plenty of delicious and nutritious foods, including fruits, vegetables, lean protein, whole grains, and healthy fats.

Can I drink diet Coke on Noom?

Yes, you can drink diet Coke on Noom. There are no specific restrictions against drinking diet sodas on the program.

However, they advise members to limit their intake of all sugary drinks, including diet sodas.

This is because sugar – even in its artificial form – can cause spikes in blood sugar levels, leading to cravings and weight gain.

NPC Overall Rating

Leave a Comment