25+ Nurturing Statistics Worth Knowing (2022)

Lead nurturing is conducting newly generated leads through the sales funnel to the point where they can promise to do business with you.

As shown by the lead nurturing statistics below, nurturing has always been important, but in today’s digital marketing-driven economy, it has become a key differentiator between top-performing companies and followers. 


The digital age has made it impossible to stay in business that’s why a lead nurturing strategy is crucial to convert your initial leads into ready-to-sales prospects at scale and capture the otherwise lost revenue. 

Below, you will see the list of 25+ Nurturing Statistics worth knowing that will help you understand the impact of lead nurturing and how you can use them to grow and expand your business. Let’s dive right in!

Read:  Fascinating Influencer Marketing Statistics

Also Read: 25+ Food Truck Industry Statistics 

General Nurturing Statistics 

Here are 25+ Nurturing Statistics Worth Knowing:

1. 65% of businesses say that traffic and lead generation is their top marketing challenges 

Finding new leads alone can be a major challenge for 65% of businesses. To increase traffic to your website, pay more attention to your on-page SEO and increase your social media presence.

Having a lot of followers spreads the good word about your website easily. (HubSpot). 

2. Companies that use lead nurturing generate 50% more sellable leads at 33% less cost 

As you can see, lead nurturing is paying off. The most successful companies in this effort see significant increases in sales, say 50% more profit and up to 30% less cost.

So, it’s not just about temporary gains or short-term conversions. It’s about prolonged success.

3. 57% of marketers say a lead nurturing tool is the most valuable feature of their marketing automation software 

The lead nurturing software is crucial to converting your lukewarm leads into hot prospects. According to a survey by Ascend2, 57% of marketers say that a lead nurturing tool is the most useful feature of their marketing automation software as it can automatically segment, lead score, assign content, and send emails to nurture leads.

4. Converting Cold leads into customers is their number one priority, as said by 74% of businesses 

Nurture is all about taking your customers from leads to actual conversions claimed by 74% of companies.

You have to spend time convincing your customers before they are ready to buy. Progressively companies are starting to understand this.  

5. Only 29% of brands nurture existing customers apart from the first purchase 

Getting a conversion doesn’t stop there. Unless you don’t want to lose them.

This lead nurturing stat shows that more and more brands are spending time trying to satisfy their existing customers, and only 29% of brands nurture their old customers apart from the initial purchase.

After all, they’re usually the biggest source of revenue for businesses. 

6. 80% of new leads never convert into a sale 

Most companies seem to focus simply on lead generation. They want more people to see their product, but not everyone is interested in purchasing it, as 80% of their leads never make a purchase. Converting potential leads requires more effort than just showing something. 

7. 47% more purchases can be made by nurtured leads than non-nurtured 

Prospect nurturing trends show that nurtured prospects 47% make more purchases, and also they buy more than non-nurtured, why did this happen? Consumers believe in you more.

They start liking the company and what it offers and are ready to commit to more. Every pitch works, and the brand-consumer relationship improves. 

Read: 19+ Fascinating Mortgage Refinance Facts And Statistics

8. Outbound leads cost is 39% higher than inbound leads 

At first sight, the lead nurturing stats show that new leads are the only ones to focus on.

However, while inbound leads come to your business on their own, outbound leads typically need to be reached through social media, email marketing, or approaching phone calls.

Of course, it is costly and time-consuming. That being said, it is necessary if you want to generate more traffic.

The trick is to strike a balance and avoid being overly aggressive and pushy when approaching customers. 

9. 51% of email marketers say email list distribution is the most effective way to customize lead nurturing 

Speaking of emails, here’s a lead nurturing statistic that could help you out. 51%marketers said customizing is an important aspect of nurturing leads, and list distribution could help you achieve it at a higher level.

Dividing your contacts into smaller segments based on their interests, location, purchase history, or website activity. 

10. 34.1% of companies don’t use any attachment model to measure marketing performance 

If you can’t match user behavior to a place along the sales funnel, how can you develop a strategy to nurture leads?

34.1% of companies don’t use retention models, so measure performance and how consumers are interacting with your business to plan your next move. 

11. 53% of marketers say more than half of their budget is spent on lead generation 

As per B2B Generation statistics, 53% of companies have already invested heavily in their lead generation.

34% of businesses spend less than half of their budgets on prospecting, and only 14% aren’t sure how much money they spend. 58% plan to spend more on lead generation in the next year. 

12. 59% of marketers agree that creating content is one of the biggest challenges in their lead-nurturing strategy 

If you want to know how to nurture leads online, content should be your top priority. 59% of marketers agree this is the hardest part but critical to generating valid leads and improving customer retention.

So, what does quality content look like? Instructional videos, interesting blog posts, white papers, and all kinds of general topics provide consumers with useful information and establish themselves as experts in their field.

Go for first-class over quantity, offer correct data, and share on social media to attain your audience. 

Read:  Employee Theft Statistics

13. 45% of marketers don’t understand the role mobile marketing plays in lead generation 

Despite the hype around mobile marketing, nearly 45% of businesses don’t know how to incorporate mobile marketing into their lead nurturing strategy.

It’s pretty easy. Just make sure your website and content look great on mobile devices.

For promotional messages, send a short-personalized text informing the consumer of upcoming special or branded offers, which he will send no more than once per week. 

14. 74% of marketers say the biggest interest in automation is time savings. 

Nearly 74% of businesses agree on the time-saving benefits of automation, according to lead nurturing statistics.

68% believe automation will improve customer loyalty, and 58% believe it will enable timely communications. Another 58% said it would increase upsell opportunities.  

15. Only 5% of traders use a full-featured marketing automation solution to help nurture leads 

A surprisingly small percentage of companies, around 5%, are realizing the full potential of marketing automation. Email isn’t the only thing you can manage with great tools.

Testing variables, analyzing conversion data, determining ROI, and optimizing other marketing processes are just a few examples of its usefulness. 

16. 80% of marketers using automation software get more leads 

Additionally, the lead nurturing example also shows that he converts 77% more leads than before.

Automation is, therefore, a matter of efficacy, not laziness. It takes time to develop a data-driven multichannel strategy to stay ahead in this competitive market.

17. Targeting users with content related to their position in the purchase process increases changing rates by 72%.

This takes us to the most important part of lead nurturing: importance. Knowing where your chances are during the buying process and providing them with content that meets their current needs (ads, web pages, emails, etc.) is the most effective way to get them one step closer to making a purchase. (Aberdeen)  

18. An online search is a key step in 93% of the B2B buying process 

This B2B generation stat reveals that a broad online presence is the first step in generating change.

If you want visitors on your website when they search for your product, it’s obvious that you need a good place on Google.

But this is not possible without more investment in on-page SEO optimization.

19. Only 29% of brands nurture the already existing clients beyond the first purchase 

While 81% of brands employ early-stage lead nurturing tactics, only 29% of brands engage with existing customers after the first purchase.

I don’t know if that’s more or less ridiculous than previous stats. Not only are existing customers more likely to repurchase than new leads, but it takes a lot more time to get customers this far.

You’ve invested your effort and your money so you can maximize your revenue from every customer. (Demand Gen)  

20. 49% of B2B companies think that quality leads require long-term nurturing 

This is especially true for B2B company, which typically has long sales cycles because it takes a long time to Lead nurturing.

To ensure that all your efforts pay off and lead to changes, use marketing techniques such as email campaigns well-suited for long cycles. (Ascend2).

21. 91% of users believe marketing automation is critical to successful multichannel marketing 

A major benefit of automation not mentioned in the statistics is the simplification of multichannel marketing.

91% of marketers dislike running multiple social channels, email marketing campaigns, advertising accounts, and analytics reports without solid automation tools. Try it once, and you’ll understand why. (Marketo

22. 35% of B2B advertisers have a lead nurturing plan 

A surprisingly low number. Lead nurturing is especially beneficial for B2B companies because the sales process can be slow, and customers appreciate the opportunity to form a strong bond with the company. (Invespcro).

23. 63% of organizations outsource all or a part of marketing automation planning 

The problem with automation software is that it can be costly, difficult to choose from, and complicated to use (especially when dozens of pieces of software work together).

So, no surprise that 63% of companies outsource some or all of their automation planning to agencies equipped with necessary tools and techniques. (Ascend2)

24. 27% of B2B leads are sellable the first time they are generated


That means more than two-thirds of prospects need nurturing. This can be done through email nurturing campaigns, phone calls, text messages, and even face-to-face meetings.

Engage your customers with your investments and carefully crafted strategies and make them feel like they are making the right decisions.

Most of them will enjoy being convinced as long as you persuade skillfully. For this to work, you need to understand what individual customers need to do to cross the line and buy. (Active Marketing) 

25. Lead nurturing emails get 4-10 more replies than email blasts 

Email blasting is no longer a lead nurturing best practice. To enhance your emails for nurturing, personalize the message behind your emails through market segmentation and add useful content your customers will enjoy.

The tone of your emails should be friendly and open, and you should pay attention to timing and frequency.

Emailing too often makes you look like a spammer and distracts people from your brand. (Active Marketing) 

26. Organizations using marketing automation with prospects see a 451% growth in qualified leads 

The statistics from Business 2 Community show that organizations that use marketing automation with prospects experience a 451% growth in qualified leads.

The cost of getting the right automation software will be offset by the increase in revenue, so don’t be reluctant to use automation marketing. 

27. 93% of B2B companies believe content marketing achieves more leads than traditional marketing strategies 

93% of customers say that content marketing is one of the best ways for brands to attach to their customers and engage them.

Blogs are not the only thing you can use for marketing. Videos, infographics, e-books, and white papers are some examples of content that engages consumers. (Marketo)

28. 96% of website visitors are not ready to buy 

This statistic on our list highlights the importance of lead nurturing. It is just the beginning of getting traffic to your website.

Without a solid strategy for nurturing leads along the consumer journey, you are missing out on a wealth of business because 96% only visit the page not ready for purchasing.

Read: 24+ Mind-Blowing Customer Loyalty Statistics

NPC Overall Rating

Leave a Comment