Plumbing Business Plan

Every business needs a business plan for many reasons like to get leads.

A plumbing business is no exception. If you want to get leads, you need to know how to write a plan for plumbing leads.

According to FieldCamp, the plumbing industry is expected to grow at a rate of 4% from 2019 to 202. So to make the most out of this opportunity you need the right strategy.

This business plan is extremely comprehensive and includes everything about your business. The main aim here is to get an overlook of your business and the industry of your business.

You can give this to potential investors or use it as a guide for your plumbing business. Let’s see what a plumbing business plan must include.


What is a Business Plan & Why Do Need It?

A business plan offers a blueprint for your plumbing business as it is today and provides you with a growth plan for the next five years.

It includes your business goals and strategy on how you can reach them. You need a business plan to grow your existing business or to start a plumbing business.

A business plan helps plan out the growth of your business and also help you in raising fund. You are supposed to update your business plan each year to measure the growth of your business.


How To Write a Business Plan for Plumbing Business?

How To Write a Business Plan for Plumbing Business

If you have a plumbing business or want to start one then here is a guide on what all things your plumbing business plan should include:

1. Executive Summary

This is the opening section of your entire business plan. However, the executive summary is about summarizing your business idea and what the entire plumbing business plan entails.

That is why you should write this section last. An ideal executive summary should be no more than two pages; the most ideal number is one page.

The idea here is to give the reader a short glimpse of your business in the shortest way possible.

2. Overview of the Industry

If the reader doesn’t know about the industry, its trends, and the potential market size, there is no way they can know if the plumbing business is good or not.

This section shouldn’t be too long, either. It’s about making an overview of the entire plumbing industry.

You can include basic statistics, figures, and other details to discuss the industry.

Alternatively, you can also mention how you are going to be a part of this industry to get a good market size in your region.

Talking about your skills and the different things you do could be a good starting point.

3. Company Analysis

This includes the detail of the type of business you are operating. For example: here are the different types of plumbing business that you might operate:

  • Residential Plumbing: In this, you provide plumbing services for households.
  • Commercial Plumbing: In this, you provide plumbing services for buildings, complexes, and commercial properties.
  • Service and Repair Plumbing: This includes service and repair of any plumbing-related issues for both residential and commercial properties.

Apart from this, this section of your business also needs you to include answers to these questions:

  • When did you start this business & why?
  • What is the legal structure of your plumbing business? Is it S-corp? Partnership? Etc.
  • What are the different milestones you have achieved to date? For example, the number of customers served, profit earned, etc.

4. Industry Analysis

You need to include an overview of the industry analysis of your plumbing business in your business plan. This is because market research helps you understand the market of your business and to help you formulate successful strategies for growing your business. Here are the following questions that should be answered in your business plan:

  • What is the size of the plumbing industry?
  • Is the market increasing or declining?
  • Who are your competitors in the market?
  • Who are the main suppliers in the market?
  • Over the next 5-10 years, what is your industry forecast?
  • What is the potential of the plumbing business?

5. The Services You Offer

This section is mostly about talking about your business. You should mostly focus on the services you offer, but talking about the operational side of your business should also be here.

The main aim is to give the reader a comprehensive understanding of how you work and what kind of services you offer.

Showing the structure of your plumbing company and the customers you are planning to serve is also essential.

6. Customer Analysis

This section includes the details of customers you expect to serve, for example, business owners, homeowners, restaurant owners, complex owners, etc.

You might have to segment your customer based on demographics, age, gender, income levels, etc., to better serve the area, and so on.

7. Competitive Analysis

In this, you should identify and include your direct competition (other plumbing businesses) and indirect competition (hardware stores, local handymen). You should narrow down your competitors and include their strengths and weaknesses. You should also try and include answers to the following:

  • What customers are they serving?
  • What plumbing services are they offering?
  • What is their pricing? Etc.

8. Short and Long Term Goals

Even a plumbing business requires a vision and a mission statement. Your aim should not just be to serve customers. Your plumbing business must have goals for the short and long term.

Describe these goals in detail in this section. How do you expect to expand your business?

Will the profile of your customers change in the short or long term? Are you planning to hire employees? Focus on answering questions like this.

9. Financial Plan

The fundamentals of a plumbing business, like any other business, are its financial. The financial section has to cover everything about the finances of your business.

Start by including the start-up costs of your business and then include the ongoing costs. Write down your expenses clearly and without any major mistakes.

You can also include future financial projections in this section. Including anything about the potential profitability in the future should be here.

Read: Why Is Pex Plumbing Bad?

Also Read: How To Get Plumbing License?

10. Market Needs and Target Audience

The plumbing business has a major target audience. After all, every household needs a plumber to help them occasionally whenever there is a problem.

However, not every household’s needs are the same. You might not be able to help everyone because their needs do not align with your expertise.

Research the potential target audience and what that target audience needs. Include all of this information in this section.

This section will break down your future financial projections even better. When the target audience is clear, the financial projections could also make more sense because of the expectations in the changes of your target audience.

11. Marketing Plans

Marketing is one of the bedrock parts of a business plan. This helps you to create a plan for plumbing leads.

This section doesn’t have to include concrete information, only the plans and what would work best. You could use the information from other sections to make it more feasible and readable.

If you are going to work with a professional to help with marketing, you could mention that and write down the professional’s plan in this section.

The main aim of this section is to provide the reader with an outlook on how you will market your business to the target audience you mentioned above.

12. Appendix

In this section, you are supposed to include financial projections for your business along with any supporting documents. For example, you can include a lease of your office location or transportation cost to make the plan more compelling.



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How To Start a Plumbing Business?

Wrapping Up

Having a business plan is really important for growing your plumbing business, be it new or existing. A plumbing business plan can help you identify your strengths and weaknesses along with your competitors. It can help you understand the industry in a better way. So do not skip this part.


What is the profit potential of the plumbing business?

The profit that a plumbing business can generate depends on a variety of factors such as location, competition, experience, etc. However, on average, plumbing businesses can generate anywhere between $150,000 to $250,000 per year easily. 

Is starting a plumbing business in 2023 worth it?

The plumbing business industry is growing rapidly, and starting this business can be really rewarding for you. The plumbing industry is valued at $124 billion currently and is expected to rise more in the coming years.

Is it difficult to start a plumbing business?

As there are a lot of competitors in the industry, starting any business I not easy. However, if you do solid market research and understand the industry and your competitor and come up with a unique selling point, then you may be able to stand out quickly.

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