Did you know that promotional emails have one of the highest click-through rates of all marketing channels?
That’s because promotional emails are an incredibly effective way to reach your audience and drive traffic to your website or store.
And according to Snov, 29% of marketers say that email marketing is the most effective marketing channel.
But what exactly is a promotional email? In this article, we’ll answer that question and give you everything you need to know about creating an effective promotional email campaign.
Key Takeaways
- Promotional Emails are meant to market the product & services of a business and to convert the subscriber into a customer.
- Daily newsletters, sales promotion emails, and customer retention emails are just a few examples of promotional emails.
- Unlike other marketing channels, emails allow companies to reach a wider audience.
- Promotional Emails offer you an outlet to be highly personalized while being cost-effective at the same time.
- A good promotional mail should have a short but effective subject line, visuals & CTA.
What Is A Promotional Email?
A promotional email is used by businesses to market their products and services.
Unlike transaction emails, which notify consumers about their orders or account information, promotional ones are designed to turn subscribers into customers into brand evangelists.
Daily newsletters, sales promotion emails, and customer retention emails are just a few examples of promotional emails.
Also Read: How Do Survey Sites Work?
Benefits of Promotional Emails
Now that we have explained what promotional emails are, here’s a look at some of the benefits they offer businesses:
1. Gives you a wider reach
One of the biggest benefits of promotional emails is that they allow businesses to reach a broad audience.
Unlike other marketing channels, such as TV or print, email marketing reaches consumers no matter where they are.
And since everyone online has an email address, there’s a good chance that your target audience is already receiving promotional emails from other businesses.
2. Cost-effective
When it comes to cost-effective marketing, promotional emails are hard to beat. Promotional emails have a median ROI of $36 for every dollar spent, which is nearly four times higher than any other marketing channel.
Promotional emails are a great place to start if you’re looking for a way to stretch your marketing budget.
3. Offers oppurtunity to personalize
Another great thing about these emails is that they can be highly personalized.
Thanks to modern email marketing platforms, businesses can segment their lists and send highly targeted messages to specific groups of subscribers.
This level of personalization is great for building relationships with your audience and can lead to higher conversion rates.
Also Read: How Long Does It Take To Complete A Survey?
How To Send Promotional Emails in Bulk For Free?
How To Create an Effective Promotional Email Campaign?
Now that we’ve covered the basics, let’s take a look at how you can create an effective promotional email campaign:
1. Keep your subject lines short and sweet
With so many emails being sent daily, it’s more important than ever to ensure your subject lines are short and to the point.
Subject lines that have less than 10 have the highest open rates, which is why you should focus on creating subject lines that are both descriptive and concise.
2. Adding a call-to-action can do wonders
Every promotional email should have a call-to-action (CTA). A CTA refers to a statement or question that encourages the reader to take an action, such as buying a product or visiting your website.
By including a CTA in your promotional emails, you can increase traffic to your website and encourage subscribers to take action.
3. Do not forget to use visuals
When it comes to email marketing, visuals are key. Emails with images have a 42% higher click-through rate than those without.
That’s why you should always include at least one image in your promotional mails. You can use any type of image, but product photos and infographics tend to work well.
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When is the Best Time to Send Promotional Emails?
Knowing and utilizing the best time to send promotional emails can help you boost your brand image. Tuesdays and Thursdays are the best days to send Promotional emails.
To get the most number of clicks and replies to your promotional email, try sending it in the morning around 10 a.m.
Research tells us that even afternoons are great for sending promotional emails as people are tired and look for distractions during afternoons. 1
How Many Times Should I Send a Promotional Email?
Sending promotional emails can irritate many customers, and they might end up unsubscribing to you.
The number of promotional emails that you should send depends on the type of brand you have, your industry, and your competition.
You can do A/B testing to find sending how many number of emails are working best for your brand. Many marketers agree that 1-6 emails a month is acceptable.
Best Practices for Sending Promotional Emails
To get the best out of your promotional email strategy, here are some best practices that you can follow:
- Use an email ID with your brand name: To create a sense of trust in your customers, you should send emails using an ID they can familiarize themselves with. Or with an ID that has your brand name in it. Also, avoid sending no-reply email IDs, as they seem robotic.
- Set user preferences: To set yourself apart from the competition, offer a user preference option in your emails. This will allow the customer to decide the frequency of emails, topics they want to receive emails on, and so on. This tactic will also ensure user interaction with your brand and will prevent them from unsubscribing.
- Show benefits, not features: People are always interested in what benefits them. So in your emails, make sure you tell them what benefits they can enjoy from your service instead of talking about the features of your service or product all the time.
- Add a clear CTA: Make sure the CTA that you are putting in your email is clear and tells the customer what they are supposed to do next. Keep it simple, big, and clickable. 2
Words That You Should Never Use in Your Promotional Emails
According to Society for Human Resource Management, using certain words in the subject line of your promotional email can lead it to go directly into spam.
Here are words that you should never use in your promotional email: 3
- !!!
- 100% free
- Act now!
- $$$
- Bargain
- Attention
- Cost
- Certified
- Hot
- Extra income
- Lowest price
- Money
- Marketing
- Selling
- Trial
- Opportunity
- Success
- Visit our website
Bottom Line
Promotional emails are a great way to reach your target audience and promote your products or services.
But if you want your promotional email campaigns to be successful, you need to make sure you’re using effective strategies.
By following the tips above, you can create promotional emails that are both effective and engaging.
Also Read: Monthly Vs Yearly Subscription: Which One Should You Choose?
FAQ
What is the need of Promotional Emails?
Promotional emails are used as a means to promote your products or services.
Promotional emails are aimed at converting your subscribers to your customers by sharing the benefits and value they can get from your product or services.
Is it compulsory to add Unsubscribe option in a promotional email?
Yes, according to law by Federal Trade Commission, you must include a clear way for subscribers to opt-out of your promotional emails. 4
What can make your emails spam?
Here are mistakes that can make your emails spam:
- Using unfamiliar headings
- Showing urgency by using words such as “Immediately, act now, etc.”
- Grammer or punctuation mistakes.
- Unusual requests.
- Domain and email addresses that do not match.
Shefali Jain is a Content Editor & Writer at National Planning Cycles.
After completing her graduation in hospitality, Shefali decided to follow her passion and started writing. Shefali has been writing for two years now and contributes to our website as a skilled editor and content writer with strong research skills. Writing product and service reviews, biographies, and book reviews are some of her key areas, among many others in which she specializes.
ARTICLE SOURCES
The National Planning Cycles is committed to producing high-quality content that follows industry standards. We do this by using primary sources, such as white papers and government data alongside original reporting from reputable publishers that were appropriate for the accuracy of information while still being unbiased. We have an editorial policy that includes verifiable facts with due credit given where applicable.
- https://sendpulse.com/support/glossary/promotional-email[↩]
- https://www.activecampaign.com/glossary/promotional-email[↩]
- https://www.indeed.com/career-advice/career-development/email-promotions[↩]
- https://www.campaignmonitor.com/resources/knowledge-base/is-email-marketing-spam-the-difference-between-email-marketing-and-spam/#:~:text=While%20email%20marketing%20is%20no,of%20email%20marketing%20can%20be.[↩]
- https://www.campaignmonitor.com/resources/knowledge-base/is-email-marketing-spam-the-difference-between-email-marketing-and-spam/#:~:text=While%20email%20marketing%20is%20no,of%20email%20marketing%20can%20be.[↩]