Did you know that promotional emails have one of the highest click-through rates of all marketing channels?
That’s because promotional emails are an incredibly effective way to reach your audience and drive traffic to your website or store.
But what exactly is a promotional email? In this article, we’ll answer that question and give you everything you need to know about creating an effective promotional email campaign.
What Is A Promotional Email?
A promotional email is used by businesses to market their products and services.
Unlike transaction emails, which notify consumers about their orders or account information, promotional ones are designed to turn subscribers into customers into brand evangelists.
Daily newsletters, sales promotion emails, and customer retention emails are just a few examples of promotional emails.
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Benefits of Promotional Emails
Now that we have explained what promotional emails are, here’s a look at some of the benefits they offer businesses:
1. Reach a Wide Audience
One of the biggest benefits of promotional emails is that they allow businesses to reach a broad audience.
Unlike other marketing channels, such as TV or print, email marketing reaches consumers no matter where they are.
And since everyone online has an email address, there’s a good chance that your target audience is already receiving promotional emails from other businesses.
2. Cost-Effective
When it comes to cost-effective marketing, promotional emails are hard to beat. Promotional emails have a median ROI of $36 for every dollar spent, which is nearly four times higher than any other marketing channel.
Promotional emails are a great place to start if you’re looking for a way to stretch your marketing budget.
3. Personalized
Another great thing about these emails is that they can be highly personalized.
Thanks to modern email marketing platforms, businesses can segment their lists and send highly targeted messages to specific groups of subscribers.
This level of personalization is great for building relationships with your audience and can lead to higher conversion rates.
How To Create an Effective Promotional Email Campaign
Now that we’ve covered the basics, let’s take a look at how you can create an effective promotional email campaign:
1. Keep Your Subject Lines Short and Sweet
With so many emails being sent daily, it’s more important than ever to ensure your subject lines are short and to the point.
Subject lines that have less than 10 have the highest open rates, which is why you should focus on creating subject lines that are both descriptive and concise.
2. Use a Call-to-Action
Every promotional email should have a call-to-action (CTA). A CTA refers to a statement or question that encourages the reader to take an action, such as buying a product or visiting your website.
By including a CTA in your promotional emails, you can increase traffic to your website and encourage subscribers to take action.
3. Use Visuals
When it comes to email marketing, visuals are key. Emails with images have a 42% higher click-through rate than those without.
That’s why you should always include at least one image in your promotional mails. You can use any type of image, but product photos and infographics tend to work well.
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Bottom Line
Promotional emails are a great way to reach your target audience and promote your products or services.
But if you want your promotional email campaigns to be successful, you need to make sure you’re using effective strategies.
By following the tips above, you can create promotional emails that are both effective and engaging.
Shefali Jain is a Content Editor & Writer at National Planning Cycles.
After completing her graduation in hospitality, Shefali decided to follow her passion and started writing. Shefali has been writing for two years now and contributes to our website as a skilled editor and content writer with strong research skills. Writing product and service reviews, biographies, and book reviews are some of her key areas, among many others in which she specializes.