If you run a roofing repair or installation business, you already might have a good idea about how difficult it is to reach new clients and reach more Roofing Repair Leads.
An effective lead generation strategy is imperative to drive new sales leads and grow your roofing business.
Do you know according to JobNimbus, 36% of a roofing repair leads come from customer referrals, 10% from Social Media Advertising, and so on.
So in this article, we will discuss why lead generation is curial to keep a business alive as well as share more such tips to generate high-quality roofing leads to stay competitive in the industry.
Let’s go ahead and dive in!
Why Is Lead Generation Important For Roofing Repair Business?
Before we talk about the best way to generate leads for your roofing repair company, let’s define the term and understand why it’s crucial for your business.
Lead generation is a marketing strategy to attract and convert prospects/leads into customers to generate more revenue.
Whether you run a private contractor or run a small company, the importance of lead generation in the success of a business cannot be denied.
Lead generation helps you reach your target market, build a client base, and sustain your business.
What Are The Ways To Generate Roofing Repair Leads?
If you are thinking about creating and owning a business, you need to figure out a way to generate leads for your business.
Because if you are not successful at generating those leads, you will not scale up no matter how good you are at what you do.
Niche local businesses like roofing repair businesses are harder to scale up because there are fewer ways to get leads and the target audience is much smaller.
We compiled a list of 15 ways to generate roofing repair leads that have been working for roofing repair business owners.
1. Canvass the Area You Live in
Even though this is a pretty old tactic and does not work as much as it did before, it is still useful to generate leads.
Walk or drive the city you are working in and try to spot houses that might need roofing repair.
You could do this after a hard rain, snow, or a storm, which would increase opportunities.
Once you find a house with roofing repair needs, go and knock on their door to offer your services. They might be prone to let you take a look at it since you have come at the right time.
2. Use Mobile Apps like Storm Chasing Apps
After a strong storm, there could be roof damage that could require roofing repair.
If you follow these storms around your city, you can go around and canvass those areas right after the storm.
Using storm chasing apps on your mobile phone every day could help you find these storms and canvass the right area.
Since you will probably spot the damage before the residents, you could create a relationship and help them with their roof.
3. Offer Free Inspection
Once you spot a roof with damage or someone comes to you for a roofing repair job, but they are hesitant, offering them incentives could go a long way.
Especially offering a free inspection of their roof and how much it could cost beforehand could help them make their decision better and easier.
You will also get the opportunity to show your expertise in roofing repair and how well you can help them. This helps them to trust you and build a relationship with you.
4. Get Help Designing Creative Landing Pages
When you have a website or social media, your aim is to get leads through these places.
You need to redirect them to a place where they will easily understand your business and find your contact information on one page.
Landing pages help you to deal with that. They also help with redirecting people when they click on your ad.
If you design creative, unique, and simple landing pages with a solid call-to-action, you can turn your visitors into leads efficiently.
5. Collect and Showcase Testimonials For Roofing Repair Leads
Your satisfied customers are your best way to prove your quality of work and build trust between a new possible customer.
If you don’t show any proof of work, you can’t build the trust you need to get the lead. Showcase the testimonials you get from your clients and show pictures of the job.
You can also ask satisfied old customers to leave reviews on platforms like Google or Trustpilot about your business.
If you have good mentions of your business on the internet, you could attract people more easily without extra effort. 1
6. Research Your Target Audience and Focus on Them
If you don’t know what your target audience needs, what they like, and how they behave, you can’t reach out to them efficiently on your website, social media, and via paid marketing campaigns.
When you know them well, and what they might respond to, you can offer special incentives and discounts and change your design according to that.
You can also choose which ways could work better to get leads. For example, if your target audience is not using digital media frequently, you shouldn’t put much effort into your digital marketing.
7. Join Facebook Groups with Your Individual Account
Facebook groups host a variety of niche groups where people come and ask about their problems or share some insights regarding that niche.
Find your city’s roofing or housing-related Facebook groups and join them from your personal account.
Instead of spamming your business, participate with your personal account, answer questions, give insights, and help people.
Eventually, when someone asks for specific help, you, as a trustable person, can talk about your business and get them as customers for your business.
8. Focus on Increasing Your Organic Traffic
If your platforms are getting good traffic, this means you have a good source of leads that you can use to turn into leads.
If you don’t have working organic traffic, you need to focus your energy on increasing this organic traffic.
One of the most useful but hard ways to increase organic traffic is to optimize your website for local SEO.
Find high-ranking keywords in your city and your niche and use those keywords for content on your website and social media. This helps you to get in front of the right audience.
9. Participate in Local Trade Association Events
Local events are important for everyone in getting to know people, and it is even more important for local business owners to generate leads.
Follow the local events happening in your neighborhood that could be related to roofing or housing.
Participating in these events either as a visitor or as a speaker will get to know people, help them, share your expertise, and network with the right people.
These events will also give you a good opportunity to research your target audience.
10. Use Email Newsletter Campaigns
Start collecting emails of your visitors and existing and old customers. You could do that by offering something specific to them like a discount or another special offer.
Once you have enough emails in your database, start curating informative content for that audience. Send occasional emails without making them too frequent and spammy.
Try to inform them, help answer questions, and give small tips and tricks. Add call-to-actions in those emails to turn them into leads after they are entertained or informed about roofing. 2
11. Create Informative Video Content for YouTube
YouTube is an amazing place to reach out to people in need regarding roofing.
Since roofing is an area where you can do some stuff by yourself without the help of a repairman, if you help people to get this work done by themselves through your YouTube channel, they might come to you for bigger projects if they need it. You can also create a certain following on your channel.
12. Create Social Media Accounts for Active Use
Social media platforms are the most active online platforms, where billions of people watch videos daily and post content. 90% of your target audience will be on these social media platforms, so you have to reach out to them on social media.
Create your company profile, put good visuals, fill in your information, and start sharing content and commenting on people’s posts. Be as much active as you can be.
13. Network with Local Businesses
Local businesses around your city that do stuff related to housing and real estate are important assets in finding visitors and turning them into leads.
If you have good partnerships and networks with these businesses, they will most likely refer you when there is a roofing job needed by one of their customers. You will get leads without any extra effort.
14. Work with Real Estate Agencies
Real estate agencies in each city know the majority of people who own a house or looking for a house.
They will most likely have contact with homeowners in the city, and if you have a good working relationship with these agencies and they trust you and your work, they could refer you to their clients who need roofing repair in their houses.
You could also do something similar and refer your friends who are looking for houses to them. It must be a mutual partnership.
15. Find Online Directories and Partner with Them
Local directories are a gold mine in attracting leads to businesses. Find these local directories for roofing repair businesses and ensure that they put you in their directories with preferably some referrals to showcase. The visitors to that website could see you and choose to work with you. 3
Benefits Of Google Ads For Roofing Repair Leads Generation
Quick than SEO
Google Ads are quick and offer instant visibility than SEO, which takes a while before providing results.
As soon as your ad campaign gets launched, your website will start getting qualified traffic interested in your roofing repair services.
Build Brand Awareness
Another amazing benefit of Google Ads is that it helps you build brand awareness to improve your chances of getting leads in the future.
With the help of the Display Network and the Search Network, you can increase the visibility of your ads and show them to the targeted users to make them acquainted with your brand.
Run Time-Specific Ads
You can use Google Ads to target roofing customers when they need help the most.
You may choose to run your ads after working hours or on weekends when people are more likely to call house repair services to bring in more roofing repair leads.
Reach More Prospects
Google Ads comes with a Gmail integration available to all advertisers to help them reach more potential prospects.
You can display personalized ads to your targeted audience at the top of their inbox tabs and attract new roofing repair leads.
Easy to Measure
You can easily measure and control every aspect of your campaign, such as how your ads are performing, which ad is getting the most clicks, the source of your traffic, keywords people are using to search your services, and your Return on Investment (ROI).
Reconnect with the Visitors
Google Ads are the best way to reconnect with your website visitors, who frequently visit your site but have not converted into customers yet.
You can show targeted ads via Google Display Network and Google Search Network to convert them into customers.
Block Your Competitor’s Name
You can stop your Google Ads from showing when people use keywords with your competitor’s name.
If your ad ranks for a word with your competitor’s name, you are unlikely to get a click.
Instead, you can use highly targeted keywords and niches to rank higher than your competitors.
Why Choose Us?
We generate roofing repair leads exclusive to every client, without any sharing bed with others, and bring them to you in real-time so you can win their business.
We’ll make your phone ring with people looking for roofing repair contractors in your service area and help you maintain a constant flow of leads.
- Custom Landing Page
We’ll create a hyper-fast mobile-friendly landing page exclusively for you to attract qualified leads and increase conversion rates.
- SEO Management For Roofing Repair Leads
We’ll promote your roofing business to all the top local search engines to attract high-quality leads.
- Content Writing
We’ll create informational content relevant to roof repair to capture the interest of your audience.
- Focused on ROI
We provide high-quality leads with a high conversion rate and return on investment (ROI).
- Dedicated Account Managers
You’ll be given a dedicated account manager to be your voice within the agency and help you achieve your goals and needs.
- Transparent Reporting
We implement client transparency practices to let you know what we are actually doing to help your business grow.
- Only Pay for Results
You only pay on receiving the qualified roofing leads, or you would not pay a dime.
How to generate more Roofing Repair leads?
You can try the following methods to generate more Roofing Repair Leads:
- Pay Per Click (PPC)
- Cold Emailing
- Local SEO
- Content Marketing
How much can I earn as a roof repairman?
The per hour wage for a roof repairman is around $27.62.
How lucrative is roofing business?
On average roofing, bussiness make 20-40% of gross profit annually.
What is the most popular way of generating more roofing leads?
The most popular way of generating more roofing leads is by running social media ads.
Is there any demand for roofers in the coming years?
68% of the roofers confirmed that their demand would increase in the near future, and 14% think that their demand would decrease.
Shefali Jain is a Content Editor & Writer at National Planning Cycles.
After completing her graduation in hospitality, Shefali decided to follow her passion and started writing. Shefali has been writing for two years now and contributes to our website as a skilled editor and content writer with strong research skills. Writing product and service reviews, biographies, and book reviews are some of her key areas, among many others in which she specializes.
The National Planning Cycles is committed to producing high-quality content that follows industry standards. We do this by using primary sources, such as white papers and government data alongside original reporting from reputable publishers that were appropriate for the accuracy of information while still being unbiased. We have an editorial policy that includes verifiable facts with due credit given where applicable.