Generating Solar Leads is one of the biggest challenges most solar installation companies face.
Getting qualified leads for your solar business requires so much work and patience to convince the solar energy leads to choose your business.
To succeed and get ahead of your competitors, you need solid solar leads to reach the interested prospects before your competitors do.
If you are also struggling with generating enough solar leads, keep reading the article, as it explains everything you need to know to improve your solar leads generation system. Let’s dive right in!
What Is Lead Generation, And Why it’s important For Solar Installation Companies?
Lead generation is attracting your potential customers who have shown interest in your solar services and converting them into buying clients.
Any business without lead is a sitting duck and cannot sustain itself on a long-term basis.
When you start a solar business, its revenue and sustainability rely on the whims of the target audience that may not even know that your company even exists.
Lead generation helps you build your brand image and capture interest from your target audience to drive more leads.
Types Of Leads Generation For Solar Installers
Google Ads
The Google Ads is a powerful and efficient online marketing channel that serves as a long-term lead generation tool.
It helps you create highly-focused ads for your target audience and drive quality traffic to your website to generate high-quality solar leads.
Google Organic SEO
So Google Organic SEO is the most cost-effective way to increase your website traffic thoroughly and generate qualified leads for your solar business
at zero budget cost involved for advertising. It makes your website appear in the organic search engine results when someone searches for a keyword applicable to your business.
Google My Business
So Google My Business is an ideal way to improve your local SEO and attract more qualified leads from your local area.
Your GMB profile allows local businesses like solar installers to manage their presence on Google Search and Google Maps and outrank other solar installers.
Google Maps Ads
Google LSAs are an ideal channel for generating qualified solar leads from your local area and earning the trust of local buyers.
These are pay-per-lead ads where you pay on receiving leads on an ad.
These ads are displayed at the top of search results and prompt your leads to contact you directly through the ad.
Benefits of Google Ads for Solar Leads Generation
Works faster than SEO
Google Ads is the quickest way to get to your target audience and start generating leads for your business.
It works much faster than SEO, and you can start seeing the results from day one, which may take weeks or, in some cases, even months with SEO.
Easily Measurable
Google Ads provides complete information on how your ad is performing, making it easy for you to keep an eye on your progress.
It enables you to monitor your source of traffic, which specific actions led to the increased and decreased leads, your ROI, and much more to gauge your campaign’s impact and decide what needs to be done to improve your website traffic.
Better Control over your Marketing budget
Google Ads allows you to set a daily limit on your ad-spent to prevent overspending. You can stick to your budget for a few months before evaluating the results.
Google ads allow you to set a maximum monthly budget and automatically adjust the ad bids to drive better results.
Build Brand Awareness For Solar Leads
Google Ads also plays a key role in building brand awareness to drive a considerable amount of traffic to your website.
You can increase your brand visibility through the Search Network and encourage users to click your ad.
Target More Prospects via Email Marketing
Google Ads comes with Gmail Integration, which is an effective way to reach more prospects and get leads.
It allows a solar company to communicate updates, and special offers, send out promotions and show the value of your brand to the prospects.
Reconnecting with your website visitors
Google Ads allows you to reconnect with your website visitors through remarketing.
It lets you show specific ads to your target audience to convert them into leads and then customers.
Your ad will keep appearing in their browser, reminding them of your services, and they are more likely to buy them.
Outrank your competitors
Google Ads helps you outrank your competitors by optimizing your position in the search results.
By using highly targeted keywords or taking advantage of the target niche, you can beat your competitors and generate more leads than them.
Our Recommendation For Solar Leads Generation
If you are looking for help in generating solar leads for your business, look no further than TOTO Dream Marketing!
We have years of experience in creating customized solar lead generation plans that drive guaranteed results.
We garner leads from all over the country and bring them to you in real-time. Call us at +9190-9801-6868 to learn more about our lead generation services.
Why Choose Us?
At TOTO Dream Marketing, we have a highly professional team of lead generation, SEO, PPC, and email marketing experts.
They will help you generate the exclusive solar leads your company needs to grow and sustain. Here are the services you’ll get access to:
- Custom Landing Page
Our team will design an appealing landing page that will help you collect leads and convert them into customers.
- SEO Management
We will optimize Your website to attract more commercial and residential leads before your competitors do.
- Content Writing For Solar Leads
Our team will create high-quality that will resonate will your targeted audience and improve the quality of your leads.
- High Conversion and ROI
Our high-quality solar leads have a high conversion rate and provide a high return on investment (ROI)
- Dedicated Account Manager
You’ll be assigned an online profile and a dedicated account manager who will act as a bridge between you and us.
- Transparent Reporting
We keep things transparent with our clients and provide them with detailed insights about their campaign’s performance.
- Only Pay for Results
We follow a simple pricing model, and you only pay if you get the results we promised.
FAQ’s
What is the best way to sell more Solar Panels?
Some of the best ways using which you can sell more Solar Panels are:
- Try out running local ads or targeted ads
- Utilize social media
- Give out referral bonus to current clients
How much money can I make as a Solar Panel Installer?
Roughly you can make an annual salary of $50,000 by becoming a social panel installer.
Which regions pays the most to Solar installers?
Hawaii, New York, Oregon, Texas and Massachusetts pays the most to Solar installers.
Which is the highest-rated Solar company?
Blue Raven Solar, Momentum Solar, and Tesla are some of the highest-rated solar companies.
Which is the simplest way to generate more Solar leads?
Giving out referral bonuses to your existing customers is the easiest way to generate more Solar leads.
Shefali Jain is a Content Editor & Writer at National Planning Cycles.
After completing her graduation in hospitality, Shefali decided to follow her passion and started writing. Shefali has been writing for two years now and contributes to our website as a skilled editor and content writer with strong research skills. Writing product and service reviews, biographies, and book reviews are some of her key areas, among many others in which she specializes.
ARTICLE SOURCES
The National Planning Cycles is committed to producing high-quality content that follows industry standards. We do this by using primary sources, such as white papers and government data alongside original reporting from reputable publishers that were appropriate for the accuracy of information while still being unbiased. We have an editorial policy that includes verifiable facts with due credit given where applicable.
- https://www.eagleview.com/solar/how-to-get-solar-leads[↩]
- https://photonicgrowth.com/services/google-ads-for-solar-companies/#:~:text=Google%20ads%20are%20one%20of,and%20and%20becomes%20more%20trusted.[↩]
- https://www.eagleview.com/solar/selling-solar-panels[↩]
- https://www.eagleview.com/solar/selling-solar-panels[↩]