What Is Amazon’s Choice?

Are you curious to know what is Amazon’s Choice? We got you!

When shopping online, especially on big marketplaces like Amazon, it might be hard to find the item you are looking for in terms of quality, sturdiness, and long-lasting.

Thankfully, some places help you to decide on which product might be better than the other by labeling certain items.

One of the labels you might see on Amazon is the Amazon’s Choice label. We will talk about what is Amazon’s Choice and explore it further.


What Is Amazon’s Choice?

Amazon Choice is a label you get on the Amazon platform after fulfilling some requirements, such as being the best match for a specific keyword and making 50% of the sales in that keyword that you are listed under.

This label is not something that every product can get; for example, if there is no product that has the majority of the sales under a keyword, no one gets that label.

This lets customers know that most people looking for the same item purchased that item from that seller.

This label first came out in 2015 for Amazon Echo Dot to make it easier for people to find the products they are looking for with Amazon Echo, but then later, they introduced it website-wide, making it easier for everyone to find quality items.

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How Do You Get Amazon’s Choice?

If you are a seller on Amazon or thinking about it, you might wonder how to get this badge is it might boost your sales exponentially.

However, this might not always be the case because Amazon’s Choice is already given to the best-selling items under a keyword.

So, unlike the “best sellers” tag, this tag is only given to those who can target a specific keyword and make most of the sales with that keyword.

If you do SEO well and make sales, you will get an Amazon’s Choice badge under your target keyword.

Amazon’s Choice Benefits

Once a product of yours gets this tag, the product will eventually rank higher on that keyword that you are Amazon’s Choice with.

This also shows the customer that the product is actually good, and many people choose to buy that product over other products.

It adds trust and ranks higher where SEO can’t help with a paid ad but without paying anything and earning money on top of it.

The plus side to this tag is that one product can become Amazon’s Choice in an unlimited amount of keywords if you sell well, so you have a lot of options to become Amazon’s Choice.

The Verdict

To conclude, Amazon’s Choice helps people to find the right item under a specific keyword and makes sure that they are going for an item that at least 50% of the people who visited the same keyword purchased.

This helps both customers to make the right decisions and sellers to make more profits.

However, it is worth noting that if you are Amazon’s Choice under one keyword, this doesn’t mean it’ll be the same in every keyword.

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